Richard Mille Unveils a Bold New Flagship Store in Monaco's Heart
Richard Mille has opened a striking new flagship store in Monaco. The luxury watchmaker moved to 20 Avenue Princesse Alice in March, creating a space that blends architecture, culture, and lifestyle. The brand describes the location as a cultural and social hub reflecting its unique identity. The new store spans over 2,220 square feet—more than ten times larger than the previous flagship. Visitors enter a bright, airy space with 12-foot-high ceilings and sweeping views of Monaco’s harbour.
Inside, bespoke details stand out. A 13-foot sofa anchors the VIP area, offering panoramic water vistas. Nearby, a dedicated bar and cigar humidor provide hospitality for guests. The walls feature liquid metal finishes in bronze and black, adding a bold visual contrast.
A sculptural staircase leads through the space, framed by tailored plaster walls and bronze skirting. Peter Harrison, CEO of Richard Mille EMEA, has called the new flagship an important milestone in the brand’s journey. The Monaco store now serves as a key destination for the Swiss brand. Its expanded size and refined design elements aim to enhance the customer experience. The location reinforces Richard Mille’s presence in one of the world’s most prestigious settings.
