Asian Paints Unveils ColourNext Lab for Bold Design Innovation
Asian Paints has launched the ColourNext Lab, a new space for creative experimentation and research. The initiative builds on the company’s long-standing ColourNext programme, which tracks trends in colour and design. The ColourNext Lab is designed as a living laboratory. It encourages dialogue, customised projects, and hands-on testing of ideas. Unlike previous efforts, this space goes beyond just colour.
The lab now explores broader possibilities in materials and surface finishes. Its work reflects the same forward-thinking approach that has guided ColourNext for years.
The new facility will serve as a hub for innovation in design and materials. It expands Asian Paints’ research beyond traditional colour forecasting. The company aims to shape future trends through collaboration and experimentation.
