Superdry Sport unveils padel-inspired collection at Mumbai's Sip & Serve event
Superdry Sport made a bold statement at the intersection of performance, style, and culture with its latest collection. The brand hosted an exclusive padel evening, Sip & Serve, at Phoenix Racquet Club in Mumbai’s Lower Parel on 9th May. The event highlighted a new line designed for both athletic performance and urban streetwear.
The evening brought together athletes, influencers, and brand ambassador Lakshya, who also hosted the gathering. Guests experienced the collection firsthand, which features breathable, moisture-wicking fabrics and lightweight, agility-focused designs. The materials ensure comfort during play while maintaining a sharp aesthetic for off-court wear.
Superdry Sport’s latest range reflects its signature blend of British craftsmanship, Japanese-inspired graphics, and American varsity influences. The pieces transition smoothly from the padel court to city streets, combining high-durability materials with street energy. This performance-driven approach aligns with the brand’s broader focus on moisture control and long-lasting construction. In India, Reliance Brands Limited manages the largest Superdry network and holds a 76% stake in the brand’s intellectual property for the region, including Sri Lanka and Bangladesh. The *Sip & Serve* event reinforced Superdry Sport’s commitment to merging athletic functionality with contemporary fashion.
The new padel-ready collection underscores Superdry Sport’s ability to bridge sports performance and lifestyle wear. With its focus on versatility and durability, the line is set to appeal to both athletes and fashion-conscious consumers. The event in Mumbai marked another step in the brand’s expansion within India’s growing sportswear market.
