PrimaMedia, April 22
Pyatyorochka's 'Amnamnesia 2' Promotion Offers Toys and a 1M Ruble Prize
History comes to life before your eyes: from April 21 to June 1, Pyatyorochka supermarkets launch a new wave of "Amnamnesia" (6+). A routine shopping trip turns into a journey through time, where your purchases earn you not just groceries but also collectible AmNyams. Assemble your team of heroes and take part in giveaways for gift certificates, gadgets, and cash prizes.
"Amnamnesia 2" is more than just a promotion—it's a full-fledged time-travel adventure. At its heart is the beloved character Am Nyam, who this time appears in unexpected guises, transporting participants across eras—from ancient civilizations to the modern day. Each hero isn't just a toy but also a bite-sized history lesson.
The collection features characters like Dino Nyam from the prehistoric world, Khufu Nyam—an ambitious pharaoh, Cap Nyam—a daring explorer from the Age of Discovery, or Cosmo Nyam, conquering space. The Enlightenment era introduces creative figures like Nota Nyam and Rhyme Nyam, while modern times bring heroes inspired by everyday life and internet culture.
Beyond that, every toy sparks creativity and imagination. You can assemble it like a constructor, channeling your inner inventor, then turn it into a stylish accessory for your backpack or clothes, adding a personal touch to your look. A special album with a board game transforms collecting into an exciting quest full of surprises. And on the promotion's website, collectors will find helpful tips, engaging challenges, and fascinating stories to make the experience even more enjoyable.
Through the Ages—To Prizes and Gifts
Building your collection is easy: for every 800 rubles spent with an X5 Club card in-store—or 1,200 rubles on a Pyatyorochka Delivery order (6+)—you get one toy. You can also buy a figure separately for 60 rubles.
Bonus rewards await shoppers who purchase partner products or register promo codes from packaging. This unlocks daily prize draws—including Pyatyorochka gift certificates—and a chance at the grand prize: 1 million rubles.
Kindness Knows No Time
As part of this campaign, all toys come in eco-friendly paper flow packs. But the real highlight is the chance to join a charitable initiative. Buy three "Kindness Candy" lollipops, and you'll get an extra toy—plus 15 rubles from each purchase goes to the "Lifeline" charity foundation to support children in need of psychoneurological treatment.
