Volkswagen's 'News wanted' revival brings 90s nostalgia to Super Bowl 2025
Volkswagen is reviving its iconic 'News wanted' slogan with a fresh Super Bowl 2025 campaign. The new ad, titled The Great Invitation, aims to inspire a younger generation to embrace the freedom of driving. It will air during this Sunday's game between the New England Patriots and the Seattle Seahawks at Levi's Stadium in Santa Clara.
The 30-second spot revives the irreverent spirit of the late 1990s original. This time, it features spontaneous moments—like friends dancing in the rain or cruising in the Golf GTI and ID. Buzz—all set to House of Pain's 1992 hip-hop anthem Jump Around.
The campaign marks Volkswagen's return to the Super Bowl 2025 after years away. Carmakers often use the event to launch high-profile ads, spending millions for a prime slot. In 2020, Porsche introduced its electric Taycan with The Heist, while Jeep took a playful jab at Ford in last year's commercial.
Volkswagen's new ad leans into nostalgia while targeting today's drivers. Kjell Gruner, President and CEO of Volkswagen Group of America, described it as a celebration of the brand's bond with its drivers, dealers, and employees. The spot blends humour and energy, showing people seizing opportunities—whether it's a road trip or an impromptu dance.
By reimagining its classic News wanted theme, the company hopes to reignite excitement around driving. The ad's soundtrack, Jump Around, reinforces the connection to the 1990s while giving the message a modern twist.
The 30-second commercial will reach millions of viewers during the Super Bowl 2025. Volkswagen's campaign encourages Americans to say yes to adventure, whether behind the wheel of a Golf GTI or an electric ID. Buzz. The ad's mix of nostalgia and fresh energy sets the tone for the brand's future outreach.
