Wildberries Recycles 1.6M Tons of Textiles Through Pickup Network
Wildberries has built one of the world’s largest private textile-recycling networks across Eurasia. Since 2022, the company has placed collection boxes at over 90,000 pickup points, allowing shoppers to bring a trailer of unwanted clothes while collecting orders. The scheme has already gathered more than 1.6 million tons of textiles for reuse or recycling.
The initiative began in 2022, when Wildberries partnered with Ecoplatform to install collection boxes at its pickup locations. These now cover nine countries, serving a customer base of 79 million registered users. The model is simple: customers bring old clothes or accessories when picking up new purchases, making sustainability a routine part of shopping.
The programme has already engaged over 1.5 million users and diverted millions of tons of textiles from landfills. By linking recycling to existing shopping routines, Wildberries has created a practical, large-scale solution for reducing fashion waste. The expansion will bring even more collection boxes to pickup points in the near future.
