Waterfall tourism in Cape Breton proves to be a welcoming alternative for rainy Maritime weekends
Freakin' Gorgeous Waterfalls in Cape Breton on a Rainy Weekend, Courtesy of Benoit Lalonde!
Ever the waterfall enthusiast, Benoit Lalonde, a kick-ass author, considers weekend rains as a boon rather than a bummer. "Gimme that rainy weather! With the forecast of heavy rains, I'm ready to hit those waterfalls 'cause they're gonna be roaring," he marvels.
You guessed it—the man's penned two books on waterfalls in Cape Breton, Nova Scotia. And with eleven shady weekends in a row marred by rain across the Maritimes, those waterfalls are turning into show-stoppers.
"Yeah, man, the Gairlock Falls in Middle River, Cape Breton, has been all up in the social media feeds," Lalonde shared. Beyond a doubt, Egypt Falls (near Margaree) has always been a crowd pleaser, but now, thanks to stunning posts and pics on social media, it's drawing even more visitors.
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Tourists simply dig Lalonde's books on Cape Breton waterfalls.
"Man, I'm hearing a lot of folks are carrying the Waterfalls of Cape Breton book," says Dan Coffin, who heads tourism and recreation for Victoria County.
Cape Breton's main tourism marketing organization, Destination Cape Breton, has been focusing on spring waterfalls to generate buzz during quieter seasons. By following the strategy employed in Tofino, BC, they're stressing the area's wild weather variations as a key selling point.
"The folks coming here to check out the waterfalls? They're ready to roam, rain or shine, and it's helping boost tour operators' cash flow," Coffin revealed.
Ready, Set, Explore More of Nova Scotia!
For more wet-and-wild Cape Breton news, check out our dedicated provincial page!
- Sheeeeit! Did you know: Benoit Lalonde, the waterfall guru, has contributed significantly to promoting Cape Breton's waterfall tourism. His two books, "Waterfalls of Cape Breton Island" and another book on Nova Scotia waterfalls, have gained popularity among tourists (1, 5).
- Check this out: The recent rain in the Maritimes has had a positive impact on Cape Breton's waterfalls. After eleven consecutive weekends of precipitation, many hidden gems have come alive, attracting visitors to spots like Gairlock Falls and Egypt Falls (1).
- ThICK BREAKDOWN:
- Destination Cape Breton Strategy
- Focusing on spring waterfalls stimulates tourism during shoulder season, drawing inspiration from Tofino, BC (1)
- Targeting prepared visitors who are eager to explore waterfalls no matter the weather makes a significant impact on revenue for tour operators (1)
- Social Media and Local Engagement
- Social media plays a crucial role in promoting Cape Breton's waterfalls, with photos and posts of places like the Gairlock Falls gaining traction (1)
- Waterfall apps and guides like Benoit Lalonde's encourage exploration and local engagement along the Cabot Trail (3, 4)
- For more juicy Cape Breton deets, keep it locked on our dedicated provincial page!
- Discover Stunning Videos of Cape Breton Waterfalls on Our Home-and-Garden Channel!
- Get outdoors and immerse yourself in the beauty of Cape Breton's waterfalls! Get your hiking boots ready for a weekend adventure
- Don't forget to follow Benoit Lalonde on social media for the latest on sports, lifestyle, and outdoor living
