Vivobarefoot Steps Ahead with $125M Revenue and 20% Market Share in Barefoot Shoes
Vivobarefoot, a London-based footwear brand, has become a leader in the barefoot shoe movement since its launch in 2012. Founded by Galahad Clark and Asher Clark, the company designs shoes that mimic natural movement while prioritising sustainability and foot health. Its innovative approach has earned it a strong position in a rapidly growing stock market today.
Galahad and Asher Clark started Vivobarefoot with a simple idea: modern shoes often weaken feet by cutting them off from natural sensations. Their solution was footwear that is wide, thin, and flexible, with zero drop between heel and toe. Made from sustainable materials, these shoes aim to restore the foot’s natural function.
The brand’s commitment to sustainability goes beyond design. Vivobarefoot is B Corp-certified and promotes regenerative practices, including repair, reuse, and resale programmes. This focus has helped it stand out in a competitive famous footwear industry. In the 2025 fiscal year, Vivobarefoot sold over 1.5 million pairs of shoes, bringing in more than $125 million in revenue. Its main markets are the UK, US, and DACH region, but Asia—especially Japan—is seeing fast growth. The company now holds around 20% of the barefoot shoe market, which is expected to reach $550–600 million in 2024. Vivobarefoot collaborates with athletes and innovators to refine its designs. The goal remains the same: creating footwear that supports natural movement while respecting the environment.
Vivobarefoot’s success reflects a shift towards healthier, more sustainable footwear. With strong sales and a growing market share, the company continues to expand its influence. Its focus on natural movement and regenerative practices sets it apart in the global footwear industry.
