"Vikram Goyal discusses broadening the global reach of traditional Indian artisanship: 'The world is starting to take notice'"
Vikram Goyal's Renowned Studio Shines a Light on Indian Craftsmanship
In the bustling city of New Delhi, India, Vikram Goyal's eponymous studio stands as a beacon of innovative design, blending tradition and modernity in exquisite harmony.
Goyal, a former engineer and development economist, who worked at Morgan Stanley, found his true calling in the realm of art and craftsmanship. His journey led him to set up his metalwork studio in 2002, followed by the launch of his sister brand, VIYA, a more accessible lifestyle brand, last year.
The studio's unique approach to repoussé metalwork sets it apart. The ancient technique of hammering metal from the reverse side to create intricate raised designs is given a contemporary twist, resulting in a distinctive aesthetic that respects heritage while appealing to modern tastes.
The studio's team of dedicated designers and artisans work tirelessly to achieve meticulous attention to detail and precision in metal shaping. The result is a visually rich, tactile surface that few others can match.
What truly sets Goyal's work apart is the narrative-driven approach. Rather than focusing on ornamental designs, his pieces often tell a story or convey a thematic narrative, adding depth and emotional resonance to the metalwork.
The studio's commitment to quality materials and finishes ensures each artwork is both long-lasting and striking. The selection of high-quality metals and application of finishes that enhance durability and visual appeal contribute to the uniqueness and value of their creations.
Vikram Goyal's studio encourages experimentation with forms and scales, collaborating with other artists and designers to push the boundaries of repoussé. This openness fosters innovation and keeps their craftsmanship dynamic and evolving.
VIYA, Goyal's homeware brand, has expanded into various crafts, including cane, rope, embroideries, block printing, and carpets. The aim is to build a global brand that showcases the depth and breadth of Indian craftsmanship while ensuring each design is rooted in an Indian narrative.
As India's design scene receives more international attention, with events like Dior's fashion show focusing on Indian crafts and embroideries, Goyal's studio is at the forefront, leading the way in integrating Indian design sensibility into the global landscape.
With the Nita Mukesh Ambani Cultural Centre and Nilaya Anthology contributing to the growing international recognition of Indian design, and Indians increasingly proud of their heritage and interested in modern Indian design, the future looks bright for Vikram Goyal's studio and VIYA.
The interior-design pieces created by Vikram Goyal's studio, such as the unique repoussé metalwork, incorporate traditional Indian craftsmanship with a modern twist, making them an essential part of a lifestyle that values global artisanship and local heritage.
As Vikram Goyal's home-and-garden brand, VIYA, expands into various traditional Indian crafts, it seeks to highlight the richness and diversity of Indian craftsmanship, creating designs that are deeply rooted in Indian narratives and resonate worldwide.
