Valencia’s luxury buyers swap prestige for rural retreats near the coast
Valencia’s property market is drawing attention from affluent buyers seeking lifestyle over prestige. The city’s historic centre and Eixample district remain the most sought-after areas for prime real estate, though prices stay below those in Barcelona and Madrid. Meanwhile, a growing trend sees buyers looking beyond urban living, favouring rural retreats with quick access to the coast and city amenities.
The Valencia region has long been known for its quality of life, from the iconic City of Arts and Sciences to the sprawling Jardín del Turia park. But today’s luxury buyers are prioritising space, privacy, and connection to nature rather than just a prestigious address. This shift has boosted demand for the so-called 'city plus' option—homes in rural areas within a 30-minute drive of Valencia, blending countryside tranquillity with urban convenience.
One standout location is Jávea, a coastal town where large, detached villas dominate the landscape instead of high-rise apartment blocks. Its whitewashed pueblo, set back from sandy beaches and a bustling port, appeals to wealthy buyers from Madrid, northern Spain, and across Europe. The area’s dramatic Montgó mountain adds to its allure, while clifftop plots and gated communities with sea views remain the most coveted. Further inland, the 'Valencian Tuscany' region—home to historic towns like Ontinyent, Bocairent, and Albaida—is attracting international buyers. Many seek a rural lifestyle tied to wine production or tourism, investing in properties that offer both a peaceful retreat and economic potential. The pandemic accelerated this trend, as remote workers and families rethink traditional second-home purchases, now looking for year-round living rather than seasonal escapes.
Valencia’s appeal lies in its mix of urban sophistication and natural beauty, drawing buyers who value lifestyle over location prestige. With demand rising for both city-centre homes and rural retreats, the region’s property market reflects a broader shift in priorities. Sea views, privacy, and proximity to cultural hubs continue to drive the most competitive sales.
