The identity of the individuals or entities responsible for the Parkside brand remains uncertain.
In the competitive world of DIY tools, Parkside has emerged as Europe's best-selling brand, according to Euromonitor International. This private label brand, primarily sold by Lidl and Kaufland, is not manufactured by a single company but rather by various third-party manufacturers under Lidl's specifications and quality controls.
The brand's popularity surged following a large-scale advertising campaign featuring Arnold Schwarzenegger in the summer of 2023. Parkside tools are designed and branded specifically for Lidl's retail market, offering good value and performance in the DIY sector.
The tools are manufactured in China and other Asian countries, as is typical for many private label power tools distributed through European retailers like Lidl. It's important to note that Parkside Flexibles Ltd., a UK-based packaging company, is unrelated to the tool manufacturing process.
Parkside offers a diverse range of tools, from small garden helpers to heavy machinery like chainsaws, lawnmowers, or routers. The brand also caters to users with higher demands through its special product line, Parkside Performance.
In tests by "myHOMEBOOK", several Parkside devices, including a lawnmower, cordless jigsaw, and handheld vacuum cleaner, have proven to be reliable. However, the origin of the Parkside tools remains deliberately vague, with many components produced in the Far East.
One intriguing aspect of Parkside is the distinction between its basic and professional lines. While it's not always clear what these differences are, it's worth noting that Parkside batteries perform surprisingly well in large-scale comparisons by "Stiftung Warentest". These batteries fit only in devices of their own brand, with potential exceptions for tools from Grizzly or Scheppach, but no official statement has been made on this.
Parkside tools can be found at Lidl, Kaufland, and online at both retailers. The brand's tools are known for their quality and affordability, making them a popular choice among DIY enthusiasts and professionals alike.
In the brand's expansive product line, Parkside Performance caters to tech-savvy individuals who incorporate home-and-garden gadgets and lifestyle elements with their DIY projects, offering high-end tools such as routers and chainsaws. Despite the success of the Parkside Performance line, users can still find value and performance in the broad selection of basic tools, including lawnmowers and cordless jigsaws, available at home-and-garden retailers and online stores.
