Switzerland’s Christmas Markets Blend Tradition With Fierce Competition
Switzerland’s Christmas markets have become a festive staple, drawing visitors from late November to early January. With around 176 listed events—and likely many more—the country offers a mix of traditional charm and growing competition among organisers. These markets are run by a variety of groups, from local companies to community associations. In Zurich, Schöne Bescherung AG oversees one of the city’s multiple markets, while in Basel, the Verein Basler Weihnacht association takes charge. Other events, like the one in Allschwil, are managed by dedicated event teams such as Ängelimarkt OK. The future of Switzerland’s Christmas markets depends on adaptability. Those that evolve beyond traditional offerings are likely to attract more visitors. Meanwhile, organisers will continue to navigate a crowded but vibrant festive landscape.
