Struggling Finances at the New Viva Con Agua Hotel: "Far from being swamped with wealth, we're actually drowning"
In a significant move for the non-profit organisation "Viva con Agua", CEO Benny Adrion is launching a new project: "Villa Viva Holzmarkt" in Berlin. This initiative comes after the challenging launch of "Villa Viva" in Hamburg's Hammerbrook area, where guest stays were shorter than expected, and several employees left, resulting in unfavorable financials.
The new project, located in the creative Holzmarkt quarter along the Spree River, aims to leverage Berlin's diverse cultural and economic landscape to support its charitable goals. The vibrant cultural scene of the area might attract a different clientele compared to Hamburg.
Despite the financial difficulties experienced by the Hamburg location, Benny Adrion is moving forward with this new project. The details on funding or how the financial challenges are being addressed are not explicitly mentioned in the available information.
Meanwhile, an unrelated offer for a 1-year subscription to M+ for just 1€ per week has been made available. This offer includes access to all M+ articles and less advertising, as well as an option to reset the password. However, it does not discuss any previous difficulties faced by the "Villa Viva" hotels or mention the launch of any new projects by "Viva con Agua".
In an interview with MOPO, Benny Adrion discussed the new location, funding, and the purpose of the hotels, without revealing specific goals for the project. The initiative is part of the broader mission of "Viva con Agua" to support water-related projects through community engagement and cultural events.
Despite the poor numbers at "Villa Viva" in Hammerbrook, with guests staying on average only two nights, the organisation remains optimistic about its future ventures. The resignation of several employees did not deter Benny Adrion from embarking on this new project, marking a significant venture for "Viva con Agua" in Berlin.
The new project, Villa Viva Holzmarkt, is part of Viva con Agua's broad lifestyle initiative, with the home-and-garden setting of the creative Holzmarkt quarter in Berlin potentially attracting a different clientele compared to their previous endeavor in Hamburg. Benny Adrion, CEO of Viva con Agua, is optimistic about this new venture despite the financial challenges faced by their previous hotel project.
