Staud & Varsity LA Team Up for Nostalgic Pop-Up Event
Staud, the popular fashion brand, is teaming up with Varsity Los Angeles for a nostalgic pop-up event. The 'Staud Varsity Blues' pop-up, running from Saturday until October 31 at Staud's Melrose Place store, celebrates vintage fashion with a modern twist.
Sarah Staudinger, Staud's cofounder and creative director, handpicked the vintage pieces for the event. The pop-up features curated T-shirts, sweatshirts, and accessories from Varsity Los Angeles, creating an immersive experience that blends nostalgia with today's trends.
Justin Ingalls, affiliated with Varsity Vintage in Los Angeles, has played a role in authenticating vintage items. His involvement in the Staud pop-up opening signifies a collaborative effort between the two brands, aiming to introduce vintage fashion to a contemporary audience.
The 'Staud Varsity Blues' pop-up will also showcase Staud's signature denim, Tommy bags, and ceramic pieces alongside the vintage offerings. This partnership aims to create a unique shopping experience that honors the past while making it relevant for today's fashion enthusiasts.