Shop LC’s Live Broadcast Delivers 500 Food Kits to Flood-Hit Sri Lanka
Shop LC, a 24/7 TV shopping platform, recently hosted a live broadcast from Sri Lanka to kickstart a community aid drive. The campaign offered 500 food ration kits to families impacted by severe flooding. Each purchase made during the event also supported the cause, allowing viewers to connect with the artisans behind the products.
The relief project was part of Shop LC’s ongoing Your Purchase Feeds initiative, which has provided over 55 million meals worldwide. This time, the focus was on Sri Lanka, where the company has established ties. The ration kits, fully funded by Shop LC, contained enough supplies to feed several thousand people in the hardest-hit areas.
The relief effort provided immediate food support to vulnerable families while strengthening Shop LC’s ties to Sri Lanka. Through live broadcasts and customer participation, the company continues to merge commerce with community aid. The initiative also highlighted the artisans whose work drives the brand’s ethical jewellery commitment.
