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Savoring a coffee along with a dance session

Rising dance at dawn marks an extended night's end for Montreal's early-to-bed, sober celebrants.

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3 min read

Savoring a coffee along with a dance session

Partying the Day Away: Montreal's Unique Morning Raves

Raring to go at the crack of dawn? So are hundreds of Montrealers who flock to LE NINETY + Camas or similar spots for Croissound, a unique daytime dance party.

I was warned - a line forms before 11 a.m., as I found out at 10:15 a.m., with a hundred participants already waiting outside the venue. Lisa Rey, a 27-year-old entrepreneur, and her partner Bassil, a 31-year-old engineer, love a good night's sleep more than a night on the town.

These go-getters discovered that dance mornings were all the rage in cities like Los Angeles and Amsterdam. What Montreal needed, they decided, was a sober, daytime dance party with no alcohol.last February, Lisa took to Instagram to announce her intentions and was quickly inundated with messages from entrepreneurs. Just two weeks later, they held their first event at Cass Café, dubbed "Croissound."

"The line was monstrous!" Lisa recalls. "People waited two hours in the snow. They came in with blue lips."

Since then, the monthly Croissounds have become a draw for crowds. From 11 a.m. to 2 p.m., electronic music lovers sway to the beats spun by Bassil and other DJs. Cedric Comte, co-founder of LE NINETY + Camas, where today's event is happening, says he's thrilled to be part of an event centered on music, not alcohol.

Marisela Guglietta and Amy Sulbaran, two women in their forties, show up because they've bid farewell to drinking and don't always feel comfortable around inebriated people. As if they're not on the same wavelength, they say.

All locations for Croissounds have alcohol permits, but the events are alcohol-free – a choice designed to minimize the risk of excess. Lisa points out that people come for the music, companionship, or to make new connections, rather than to drink.

Mathilde and Delphine Trépanier, a mother-daughter duo, attend to enjoy some quality time. Despite the diverse ages in attendance, the event attracts people of all generations. In fact, it even drew two grandmas glued to the DJ during a previous event!

For fun, the events are organized, and they're free, so people can come no matter their means. Money spent at the café goes directly to the host venue, while partnerships with popular establishments like Le Central help promote the events and expand their reach.

As the event officially kicks off, the line stretches out for about 150 meters, proving that Croissound has satisfied Montrealers' thirst for unique cultural experiences, even during the day. Skip the late nights and early hangovers – dance the day away at Croissound!

For more information about upcoming events, visit the Croissound website.

  • Dance your day away with Croissound, the unique morning rave taking Montreal by storm.
  • Start your day on a high note with pop-up DJ sets from 11 a.m. to 2 p.m. at various venues around the city.
  • Connect with others and enjoy a refreshing alternative to typical nightlife, all without the need for alcohol.
  • Discover exciting collaborations with popular venues like Le Central, making Croissound an unforgettable event for all attendees.

Enrichment Data:A unique concept, strong partnerships, and an inclusive environment have contributed to Croissound's growing popularity. Key factors include:

  1. Innovative Approach: Merging dance music with daytime activities offers a fresh alternative to traditional nightlife.
  2. Inclusive Environment: Croissound events cater to people of various ages and backgrounds, fostering a sense of community and breaking down generational barriers.
  3. Social Media Presence: A strong online presence expands Croissound's reach and makes it more accessible to a diverse audience.
  4. Partnerships and Collaborations: Croissound's partnerships with popular establishments and cultural events, like the Festival International de Jazz de Montréal, help attract a wider audience and ensure the events' continued success.
  • Dance your mornings away with Croissound, the innovative daytime rave redefining Montreal's lifestyle and entertainment scene.
  • Fashion-and-beauty enthusiasts can dress up for the occasion, while food-and-drink lovers can start their day with a café visit, as Croissound collaborates with popular establishments like Le Central.
  • Home-and-garden lovers might find new connections during the events, as the inclusive environment attracts people of all ages and backgrounds, fostering relationships and breaking down generational barriers.
  • Pets are not allowed at the events, but travelers can still enjoy Montreal's unique offerings during their visit, with Croissound being just one of the many exciting things to do in the city.
  • Shopping for dancewear and accessories can be a fun way to prepare for future Croissound events, which are free and often draw large crowds eager to experience the city's unique cultural experiences during the day.
Early mornings dance celebrations have become a norm for sober-minded partygoers in Montreal over the past few months, contrasting the usual concept of a night that lingers.
Rising with the rooster's crow typically equates a long night spent before. In recent months, in Montreal, this is the activity of choice for hundreds of individuals who prefer a sober celebration...
Revelers in Montreal, who prefer early nights and abstaining from alcohol, have adopted a unique morning tradition - dancing. This practice, lasting several months, is a clear indicator of longer-than-usual nightly festivities in the city.

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