Sansaar Expands to Dubai with Premium Fabric Collections via Bru Textiles
Indian home furnishing brand Sansaar has launched in Dubai, marking its first international expansion. The move follows a strategic partnership with Bru Textiles’ Fabric Library, which will distribute Sansaar’s premium fabric collections across the GCC region. The collaboration also introduces a B2B-led model, placing the brand in select retail and trade counters.
Founded by sisters Sanjana and Sarah Arora, Sansaar reflects a blend of modern design, timeless aesthetics, and conscious craftsmanship. The brand builds on the legacy of D’Decor Exports, their parent company and the world’s largest producer of woven upholstery, curtain fabrics, and embroidered textiles. Since its founding in 1999, D’Decor has exported to 65 countries, establishing a strong global presence.
The partnership with Bru Textiles’ Fabric Library was key to Sansaar’s GCC entry. Gary Neiman, Director at Bru Textiles, praised the brand’s authenticity, integrity, and deep understanding of consumer needs. Meanwhile, Sarah Arora expressed gratitude for Fabric Library’s role in recognising Sansaar’s potential and enabling its regional debut.
Sanjana Arora emphasised the significance of this step as Sansaar’s first global venture. The brand’s expansion aligns with its mission to bring thoughtful, well-crafted interiors to a broader audience.
Sansaar’s fabric collections are now available through select GCC retailers and trade partners. The B2B distribution model ensures targeted market reach, supported by Bru Textiles’ regional expertise. This partnership marks a new phase for the brand as it grows beyond India’s borders.
