Revelation: The Ned unveiling a secluded members' club in the countryside, mirroring its ambitious expansion strategy, reminiscent of Soho House.
The private members' club and hotel chain, The Ned, is making waves with its ambitious expansion plans. With a focus on both rural and international locations, The Ned is set to broaden its reach beyond traditional city centers.
One of the potential international ventures is a first outpost in mainland Europe. The exact location has not been disclosed yet, but The Ned's group managing director, Gareth Banner, has mentioned that they are considering major wealth hubs such as Dubai, as well as established and emerging cities like London, New York, Paris, Los Angeles, and Ibiza [1].
In addition to these cities, The Ned is also considering a rural estate in the UK, which is expected to open around 2028 or 2029. This marks a departure from their usual urban locations [1][4]. The new property will be a newly created concept that comprises more than just a hotel and a club.
The architecture is a big part of the criteria for the new sites The Ned is considering. Banner was bullish about The Ned's expansion, stating that they are opportunistic and aggressive when finding the right site with the right DNA [1].
The demand for private members' clubs is increasing among younger Millennials and Gen Z. In line with this trend, The Ned is also opening new clubs in London, including Lighthouse Social in Fulham, The Arding Rooms in Clapham, and NEXUS Club in South Kensington [9].
The Ned's expansion strategy is growth-oriented, though not committing to a fixed number of new sites over a set timeframe. They remain opportunistic to find suitable properties with the right architecture and DNA [1].
The Ned is owned by US billionaire Ron Burkle, who is also a major shareholder in publicly listed Soho House. The Ned is a spin-off of Soho House, a private members' club founded by Nick Jones in 1995. Burkle acquired a 60% stake in 2012, with Jones retaining 10% and Richard Caring, who bought 80% of the business in 2008, holding 30% [7].
The new UK site is expected to draw comparisons with Soho Farmhouse, a Cotswolds-based spin-off of The Ned's sister company Soho House. The Ned NoMad opened in Manhattan in 2022, followed by The Ned Doha, both of which are members' clubs and hotels [6].
Recently, a related but separate entity called Ned’s Club opened a highly exclusive private members’ club in Washington, DC. Membership for Ned’s Club grants access to locations in London, New York, and Doha as well [2][3].
| Aspect | Details | |---------------------|-----------------------------------------------| | New UK Site | Rural estate opening 2028/2029 | | International Focus | Targeting Dubai and other global wealth hubs | | Existing Global Sites | London, New York, Doha (for Ned’s Club) | | Growth Strategy | Opportunistic, architecture-driven, aggressive |
[1] The Ned's expansion plans [2] Ned's Club opens in Washington, DC [3] Ned's Club membership grants access to locations worldwide [4] The Ned to open rural estate in the UK [5] Paris, Los Angeles, and Ibiza are becoming hotspots for new private members' clubs [6] The Ned NoMad and The Ned Doha open as members' clubs and hotels [7] The history of Soho House [8] The Groucho Club to open a new venue in a Grade II listed Yorkshire estate [9] New clubs in London for The Ned
- The new rural estate in the UK, part of The Ned's ambitious expansion plans, will mark a departure from their traditional urban locations and offer more than just a hotel and a club, broadening the lifestyle possibilities for its members.
- As The Ned continues to grow, they are considering major wealth hubs such as Dubai, along with established and emerging cities like London, New York, Paris, Los Angeles, and Ibiza, for their first international outpost in mainland Europe.
- The private members' club and hotel chain, The Ned, is not only focusing on metropolitan areas but also on growth in home-and-garden settings, as evidenced by their plans for a rural estate in the UK, and their ongoing business partnership with Soho Farmhouse.
