Renovated furniture store mirrors an aspirational Manhattan apartment
Lawson-Fenning's Manhattan Showroom Transforms with California Flair
Lawson-Fenning, a furniture company based in Los Angeles, California, has expanded its business to Manhattan, New York. The company's co-founders, Glenn Lawson and Grant Fenning, were in search of a space to house their new Manhattan showroom. They found the ideal venue in a 1910 cast-iron building on Lafayette Street in Manhattan's Noho neighborhood.
Josh Greene, a fellow Californian and long-time friend, was tapped to oversee the interior design of the showroom. Greene, who had never done a traditional loft before, found the project to be a fun challenge. He used partitions and walnut millwork to bring the vastness of the 4,500 square foot space down to something more intimate.
The design palette in Lawson-Fenning's Manhattan showroom is more complex compared to their Los Angeles counterparts, with colors like orange, blush, ochre, and green. These color choices were inspired by the lush view outside Lawson's window in Los Feliz, Los Angeles.
Lawson-Fenning's mission is to deliver a form-follows-function ethos while prioritizing craftsmanship, beauty, and area makers. This mission is reflected in the design of the Manhattan showroom, which incorporates New York elements by situating it in a Pre-War cast-iron loft building. This reflects classic New York architecture and urban industrial style.
In addition to their own original designs, Lawson-Fenning sells lighting, ceramics, and vintage items both online and from a brick-and-mortar shop on Melrose Avenue in Los Angeles. The customers have given positive feedback, with many expressing a desire to move into the showroom.
Lawson-Fenning's co-founders are planning to use their new New York digs to host new collections, exhibitions, and highlight the maker community they've cultivated. One such standout piece is from the JGDxLF Agapanthus Collection, which showcases their curated design approach tailored to the Manhattan market.
Although specific details on how California elements are incorporated back into the Manhattan showroom or how New York elements influence the California showrooms beyond this contextual adaptation are not explicitly outlined in the available information, it is clear that Lawson-Fenning creates a dialogue between place and design by tailoring their showrooms to embody the local character while integrating their furniture's style. This thoughtful blending of local character with their overall brand identity is a testament to their commitment to delivering a unique and authentic experience in each of their showrooms.
[1] Lawson-Fenning's approach to location-specific showroom reinterpretation. (n.d.). Retrieved March 10, 2023, from https://lawsonfenning.com/pages/nyc
[2] About Lawson-Fenning. (n.d.). Retrieved March 10, 2023, from https://lawsonfenning.com/pages/about
[3] Lawson-Fenning's Manhattan Showroom. (n.d.). Retrieved March 10, 2023, from https://lawsonfenning.com/pages/nyc
[4] Josh Greene. (n.d.). Retrieved March 10, 2023, from https://lawsonfenning.com/collections/josh-greene-collection
[5] JGDxLF Agapanthus Collection. (n.d.). Retrieved March 10, 2023, from https://lawsonfenning.com/collections/josh-greene-collection/products/jgd-xlf-agapanthus-console-table
- The interior design of Lawson-Fenning's Manhattan showroom, overseen by Josh Greene, is a reflection of both the California lifestyle and the New York urban industrial style, merging home-and-garden elements from different regions.
- Lawson-Fenning's unique approach to interior design creates a dialogue between place and design, transforming each showroom to authentically embody the local character and integrate their furniture's style, ultimately offering a distinctive lifestyle experience tailored to each location.
