Reliance Retail Acquires Kelvinator to Boost Consumer Durables Presence
Reliance Retail, a subsidiary of Reliance Industries, has announced the acquisition of home appliance manufacturer Kelvinator. Established in 1914, Kelvinator brings a wealth of experience and innovation to the table. The move is set to strengthen Reliance Retail's presence in India's thriving consumer durables sector.
Isha M Ambani, Executive Director of Reliance Retail Ventures Limited (RRVL), has expressed the company's mission to serve diverse Indian needs with accessible, meaningful, and future-ready technology. The acquisition of Kelvinator aligns perfectly with this mission.
Reliance Retail's extensive market-leading distribution network, coupled with its scale and service capabilities, will support the successful integration of Kelvinator. This integration is expected to unlock consumer value and accelerate growth by making high-quality, globally-benchmarked home appliances more accessible to Indian households. The acquisition is seen as a pivotal moment to broaden Reliance Retail's offering of trusted global innovations to Indian consumers.
With Kelvinator's integration, Reliance Retail is strategically positioned to accelerate category growth, deepen consumer engagement, and unlock long-term opportunities in India's dynamic consumer durables market. The acquisition seeks to 'democratise aspirational living', making high-quality home appliances more affordable and accessible to Indian households.
