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Porter Marks Nine Decades with Launch of Eco-Friendly Tanker Bags Crafted from Vegetation

Packing lunch in a brown paper sack.

Carrying homemade lunch in a brown bag.
Carrying homemade lunch in a brown bag.

ROCKIN' THE PAST, EMBRACING THE FUTURE: Porter's Tanker Coyote 90th Anniversary Collection

Porter Marks Nine Decades with Launch of Eco-Friendly Tanker Bags Crafted from Vegetation

Step back into the '60s, when Yoshida & Co., a pioneering Japanese bag-maker, decided to shake things up with their Porter private label. Fast-forward to today, they're celebrating their 90th anniversary with a Big-League bash - a limited-edition Tanker bag line, paying homage to their roots while striding towards a sustainable future.

Porter's Tanker series has been an unstoppable force in the world of bags since 1983. The iconic silhouette, inspired by MA-1 flight jackets, never fails to grab attention. For this anniversary collection, the brand has embraced its recently adopted mantra, "NOTHING CHANGES, EVERYTHING CHANGES," with a groundbreaking innovation in materials.

Say hello to seven new Tanker bags, all boasting a green and clean eco-friendly approach. Bye-bye to the traditional petroleum-based nylon; hello to a 100% plant-based version! The Coyote line also sports a taffeta lining inside. This marks a monumental shift in Yoshida & Co.'s production philosophy, making them the first to successfully mass-produce eco-friendly bags. Let's hope this move inspires the competition to follow suit.

COYOTE CALLING CARDS

Despite the Tanker's new outfit, the bags still ooze rugged durability meets sleek sheen that's been their secret weapon for years. The "Coyote" colorway lends a sophisticated neutral shade. It's a nod to desert tactical gear, but with a refined urban cool vibe. Embrace EDC culture with this desert-inspired goodie that doesn't skimp on style. The Tanker's military heritage takes a backseat to the silky brown tones, but the fabric's luster still shines through. Rest easy knowing these bags are as rugged as ever.

Limited to 300 units per style, the collection covers every carry scenario you can think of: a Daypack, Helmet Bag, Square Tote, Sling Bag, Roll Bag, Hip Bag, and Envelope Bag. Special edition details include unique serial numbers and different "Traveling Map" interior patterns for each bag.

COLLECTOR'S DELIGHT

The brand has decked out the hardware and branding details in special treatment, plus each style comes packed with a dedicated drawstring bag featuring a 90th-anniversary tag. These high-quality EDC bags certainly have the utility factor, but the Coyote range doubles as solid collector's pieces honoring a bona fide legend in the bag world.

TECH SPECS

Model: Tanker Coyote 90th Anniversary CollectionMaterials: 100% plant-based nylon twill (exterior), nylon taffeta (lining)Limited Edition?: Yes, 300 per styleAvailable Styles: Daypack (L), Helmet Bag, Square Tote, Sling Bag W zip(L), Roll Bag, Hip Bag, Envelope BagSpecial Features: Individual serial numbers, randomized "Traveling Map" interior pattern, anniversary packagingPrice Range: About ¥58,300 - ¥143,000 (~$413 - $1,014)

PRICE & AVAILABILITY

The Porter Yoshida & Co Tanker Coyote 90th Anniversary Collection is already flexing its eco-friendly muscles for eager Japanese customers. Prices range from approximately ¥58,300 - ¥143,000, and each style is limited to only 300 pieces. Don't dilly-dally... grab yours before they're gone!

  1. The Tanker Coyote 90th Anniversary Collection from Porter, a limited-edition bag line, not only pays homage to the brand's roots but also showcases a refreshing shift in lifestyle, fashion-and-beauty, and home-and-garden with its eco-friendly materials.
  2. As part of their 90th anniversary celebration, Porter has entered the realm of technology with their groundbreaking innovation, mass-producing bags made of 100% plant-based nylon, a move that could potentially influence the whole fashion-and-beauty industry towards a greener future.

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