Playa del Carmen's Small Hotels Struggle with Low Occupancy Rates
Playa del Carmen's small hotels are grappling with low occupancy rates, with an average of just 37% during a recent summer week. The situation has been described as a 'persistent bad streak' by Offner Arjona, the president of the Small Hotels Association.
The occupancy rates have been particularly concerning for some hotels, with Liliana Bravo Mena, the outgoing president of AMEXME, reporting that some establishments had occupancy rates as low as 25% during the summer. Bravo Mena attributed this decline to the mismanagement of sargassum, a persistent issue in the area. She highlighted that despite efforts, there are no tangible results in managing this problem.
Bravo Mena called for increased tourism promotion and the resolution of underlying issues to revive the tourism industry in Playa del Carmen. She emphasized the need for comprehensive management of sargassum to improve hotel occupancy rates and boost tourism.
The low occupancy rates in Playa del Carmen's small hotels, exacerbated by sargassum mismanagement, have raised concerns among local tourism officials. Bravo Mena's call for increased tourism promotion and effective sargassum management underscores the urgency of addressing these issues to restore the area's tourism industry.