Parkside transforms from discount brand to DIY market contender with bold upgrades
Parkside has evolved from a budget promotional brand to a staple in Europe’s home improvement market. Recognized for affordable tools tailored to DIY enthusiasts, the brand now offers a permanent range in Lidl stores and online. Recent upgrades, including the new high-performance series, indicate a shift towards higher quality and durability.
Parkside initially launched as a discount label, often featured in Lidl’s short-term promotions. Over time, it expanded into a full product line, consistently stocked both in-store and on the retailer’s website. The tools, manufactured by various OEM suppliers like Kompernass, Grizzly Tools, and Scheppach, cater to budget-conscious buyers seeking reliable equipment without premium brand prices.
To challenge established names, Parkside introduced the Performance series—a black-coloured range designed for greater power and longevity. These tools, including items like the impact bit set produced by Owim, will debut on January 26, 2026. The brand has also implemented a unified battery system across its tools, fostering a seamless ecosystem that encourages customer loyalty. Marketing initiatives have played a pivotal role in rebranding Parkside, moving it away from its earlier reputation as a low-end option. However, quality can still vary between product lines or batches due to the diverse manufacturing approach.
Parkside now stands as a recognized name in the DIY sector, striking a balance between affordability and improved performance. The new Performance series and unified battery platform reflect its ambition to narrow the gap with top-tier brands. Shoppers can discover the latest deals both in Lidl’s physical stores and through its online shop.
