Our Organization's Background and History
Who What Wear UK is an independent digital platform that serves as a reliable style and shopping resource for readers. Focusing on fashion, beauty, and lifestyle trends, the publication offers a wealth of insights into the latest styles and products.
As a member of the Independent Press Standards Organisation (IPSO), Who What Wear UK upholds the highest standards of journalism, abiding by the Editors' Code of Practice. The platform's commitment to journalistic integrity ensures that content is accurate, fair, and free from bias.
The publication features experienced editors and contributors who are well-versed in the fashion industry. Their expertise ensures that content is informed, relevant, and engaging.
While specific editorial policies are not explicitly outlined, publications like Who What Wear UK strive to maintain editorial independence, ensuring that content is not unduly influenced by advertisers.
Who What Wear UK offers a variety of content, including videos featuring celebrities discussing past fashion choices, such as Zooey Deschanel. The platform also occasionally publishes paid-for editorial content, which is clearly labelled to distinguish it from editorial pieces.
The editorial teams select products and services based on unbiased, expert judgement and relevance to readers' needs. For those seeking affordable fashion finds, a list of 39 affordable Nordstrom finds is available.
In terms of advertising, many digital fashion publications, including Who What Wear, use affiliate marketing, where they earn commissions from sales generated through links to products on their site. Advertisements and sponsored content are typically disclosed, adhering to legal requirements for transparency in advertising.
Advertising on the platform is clearly identifiable and distinguishable from editorial articles. To learn more about how the platform works with advertisers, check out their guide on content funding.
Lastly, Who What Wear UK offers a newsletter subscription for the latest fashion and beauty intel. For commercial enquiries, email uk-advertising@[our website]. If a complaint about journalism standards is made, contact [email protected]. If resolution is not achieved, contact IPSO. The terms and conditions for using the platform's sites can be found here: [terms and conditions link].
The red carpet fashion and beauty trends discussed on Who What Wear UK are carefully selected by experienced editors, guaranteeing that the content is well-informed, relevant, and engaging. Additionally, the home and garden section provides a range of shopping options, including a list of affordable finds from Nordstrom, ensuring that there's something for everyone interested in lifestyle, fashion, and shopping.
