New high-end smart appliance brand debuts, surpassing Samsung in market
ASKO Unveils Sleek and Hygienic Scandinavian Laundry Care 2.0 Collection
In a move to revolutionize laundry care, ASKO, the renowned Swedish brand known for its premium kitchen, laundry, and professional-grade appliances, has launched the Scandinavian Laundry Care 2.0 collection. This range of smart and stylish laundry appliances focuses on performance, hygiene, and sustainability.
The Scandinavian Laundry Care 2.0 collection boasts several key features. The machines incorporate the exclusive Steel Seal design, which replaces traditional rubber door seals with stainless steel. This innovative design improves bacterial and allergen elimination by up to 95%, earning the collection Sensitive Choice accreditation for allergy-prone users.
The machines in the collection are equipped with intelligent features like Pro Wash, Super Rinse, Sensi Save, and an Auto Dose system. The Auto Dose system delivers the right amount of detergent with every wash, ensuring consistency and minimizing waste. The Pro Wash, Super Rinse, and Sensi Save features are designed to optimize water and energy use without compromising on performance.
Functional and space-saving design elements are also a focus in the Scandinavian Laundry Care 2.0 collection. A discreet pull-out ironing board and a smartly integrated laundry basket are included, emphasizing both form and function in alignment with ASKO’s Scandinavian design principles.
Pricing for the Scandinavian Laundry Care 2.0 range starts at around £999 (approximately $1300 USD). The products will be available from selected retailers starting August 2025.
Each model in the Scandinavian Laundry Care 2.0 collection is designed to suit different design preferences and household needs. The collection includes three distinct models: Classic, Logic, and Style. The Scandinavian Laundy Care 2.0 collection will offer high-performance washing machines and tumble dryers, combining style, functionality, and hygiene in one package.
References: 1. ASKO Official Website 2. Sensitive Choice 3. The Telegraph 4. WashingMachineMag 5. The Independent
In the Scandinavian Home-and-Garden realm, the Scandinavian Laundry Care 2.0 collection, launched by ASKO, brings together style and hygiene in their sleek laundry appliances. With the introduction of this collection, ASKO merges fashion-and-beauty sensibilities with the demands of modern lifestyle, delivering a premium washing machine or tumble dryer that caters to various design preferences and household needs.
