Natura Bissé Named Official Spa Brand of The World's 50 Best Hotels
Luxury skincare brand Natura Bissé has secured a significant partnership. It becomes the first and exclusive 'Official Spa Brand' of The World's 50 Best Hotels, an esteemed list that includes prestigious names like The Ritz-Carlton and Four Seasons. The brand is already present in over 450 hotels worldwide, demonstrating its strong foothold in the luxury hospitality sector.
The World's 50 Best Hotels awards ceremony, set to take place in London, will feature wellness experiences curated by Natura Bissé. This collaboration is a testament to the brand's commitment to luxury and quality, aligning perfectly with the high standards of the 50 Best Hotels list.
The wellness sector has witnessed remarkable growth, expanding by 9% annually since 2020. It is projected to reach a staggering $9 trillion by 2028, reflecting a global shift towards prioritizing self-care and well-being. Natura Bissé's partnership with The World's 50 Best Hotels is a strategic move that places the brand at the forefront of this booming industry.
Both parties expressed enthusiasm about the partnership. Craig Hawtin-Butcher, Managing Director of 50 Best, and Lluis Uriach, Strategic Projects Director of Natura Bissé Group, shared their excitement about this collaboration. With Natura Bissé already a prominent figure in over 450 hotels worldwide, including major hotel groups, this partnership further strengthens its commitment to luxury hotels as part of its international growth strategy.
