Migros overhauls organic range and rethinks chicken farming sustainability
Migros is making changes to its organic product range while reviewing chicken farming practices. The Swiss retailer currently offers around 4,000 organic items, with plans to simplify its selection for customers. CEO Mario Irminger has also announced a focus on improving sustainability in poultry production.
Over the past five years, Migros’ organic segment has grown by 7.5 percent. Of its 4,000 organic products, roughly 600 carry the Bio Suisse Bud label. While organic beef sales have risen steadily, poultry shows strong potential, and pork remains flat.
The company collaborates with the Advisory Commission for Agriculture (BEKO) and bio.inspecta to source unprocessed Swiss farm products, including Bio Suisse cattle. These partnerships ensure local supply chains for fresh goods like vegetables, milk, eggs, and bread. Foreign-produced organic brands, such as Alnatura, do not compete with Swiss suppliers in these categories.
To enhance sustainability, Migros is exploring adjustments to chicken farming. Proposed measures include longer rearing times, a shift away from fast-growing breeds, and improved animal mobility. The review aims to align production with stricter welfare standards.
Migros will restructure its organic range to improve clarity for shoppers. The company’s push for more sustainable chicken farming reflects broader efforts to strengthen ethical sourcing. These changes come as demand for organic beef grows and poultry gains traction in the market.
