"L'Objet commemorates two decades of refined design with its grand London store opening, a luxurious gallery reminiscent of a museum"
L'Objet, the luxury design house founded by Elad Yifrach in New York, has opened its first flagship store in the UK on Sloane Street, London. The boutique, designed in collaboration with the Los Angeles-based design studio Anno Mille, offers a refined dialogue between design, art, and architecture.
The store's design reflects a contemporary aesthetic, with a variety of natural materials and textures used throughout. The entrance features a large black metal door with cast bronze handles, leading into a space that feels like a museum-like jewel box. The central column is clad in stainless steel, with the base made of cast-bronze chain plated in antique nickel.
The walls of the store have been treated in rich velvet, while a mohair chocolate sofa adds to the textural design details. The color palette contrasts with L'Objet's products, which offer delicate and intricate detailing against neutral creams and whites. Elad Yifrach, the founder of L'Objet, describes the Sloane Street boutique as offering a modern and daring play with materials.
Customers are encouraged to touch and interact with the objects, as Elad Yifrach aims to activate all five senses when interacting with the brand at the new London flagship. The store showcases L'Objet's full range of products, including home décor, tableware, fragrance, apothecary lines, and exclusive collections available only in this location.
One of the unique features of the flagship is a one-of-a-kind 24ct hand-gilded metal artwork, created in collaboration with Portuguese artisan Sebastião Lobo, which is available exclusively at the L'Objet London flagship store. The store also highlights collections such as the Garden series, with sculptural inspirations, bringing seasonal themes into the spatial design and product arrangement.
The L'Objet London flagship store aims to foster a "quiet dialogue" between design, art, and architecture, creating an immersive experience for visitors that aligns with L'Objet’s 20th anniversary celebration. It is a must-visit for discerning clients seeking a refined retail environment that combines luxury, art, and design.
The interior design of L'Objet's London flagship store, a fusion of luxury, art, and architecture, seamlessly integrates with the broader home-and-garden lifestyle. As Elad Yifrach's vision comes to life, shoppers will find an extensive collection of L'Objet products, from tableware to apothecary lines, offering a daring play with materials that cater to the modern home-and-garden shopper's sophisticated lifestyle.
