Kitchen Magic backs student video contest to spark interest in manufacturing careers
Kitchen Magic has become a Silver Sponsor for the 2026 What's So Cool About Manufacturing® Student Video Contest in the Lehigh Valley. The annual net event, now in its 13th year, pairs student teams with local manufacturers to create short films showcasing modern industry careers. Organisers say the contest helps students explore real-world applications in manufacturing while boosting interest in STEM fields.
The contest brings together middle school students and manufacturing partners to produce videos highlighting technology, creativity, and career opportunities in the sector. Each team works closely with a local company to develop a profile that reflects the innovation driving today's manufacturing jobs.
Public voting and a high-profile awards ceremony follow the video submissions. These elements raise awareness of manufacturing careers while celebrating the students' efforts. The main event also strengthens ties between education and industry, addressing workforce challenges in the region.
Kitchen Magic's sponsorship reflects a broader trend among local businesses investing in talent development. Brett Bacho, a representative from the company, described the partnership as an investment in the community's future. He noted that seeing students engage with hands-on career paths is particularly rewarding.
Educators and industry leaders agree that initiatives like this bridge the gap between classroom learning and practical skills. As manufacturing continues to evolve with advanced technologies, programs such as this contest help prepare students for emerging opportunities in the field.
The 2026 contest will again feature student-made videos that spotlight local manufacturers and their career pathways. Kitchen Magic's involvement highlights how business and education can collaborate to build a skilled workforce. The event's impact extends beyond the classroom, supporting both students and the regional economy.
