Instructions on Producing Video Content by Users
User-generated video content (UGC) is rapidly becoming a potent marketing tool for businesses. This type of content, created by customers or individuals not affiliated with a brand, offers numerous benefits that can significantly boost a visual content marketing strategy.
UGC videos, which are typically less than ten minutes long and include Instagram Stories, Reels, TikTok videos, Facebook Stories, product videos, product reviews, and unboxing videos, serve as social proof and increase engagement. They are trusted because they come from people who have had experiences with the product, making them more authentic and relatable to potential customers.
One of the key advantages of UGC videos is their ability to influence purchase decisions. In fact, 79% of people's purchasing decisions are influenced by UGC, demonstrating its significant impact on consumer behaviour.
To generate UGC video content, businesses can leverage several strategies. Incentivizing loyal customers to create videos is one such method. Incentives can include social media contests with cash prizes or discounts for winning content creators. Repurposing UGC videos is another effective strategy. This involves using them on other marketing channels, such as websites, product pages, and email campaigns, to extend their reach and maximise their impact.
Repurposing UGC videos is not only about distribution; it also includes incorporating them into email campaigns and including digital business cards for easy contact. This allows businesses to engage directly with the content creators, fostering a sense of community and encouraging further UGC creation.
Another strategy is influencer marketing. This involves reaching out to influencers with proposals and using email finders to locate their contact details. By collaborating with influencers, businesses can tap into their large followings and generate UGC videos that showcase their products in a creative and engaging way.
Hashtags also play a crucial role in generating UGC video content. Hashtags should reflect the brand's personality and be easy to remember. Asking customers to use specific hashtags when creating and sharing their videos can help businesses track and collect UGC, making it easier to repurpose and utilise effectively.
In Germany, the hospitality and tourism sectors are particularly active in promoting themselves with UGC video content. Brands actively encourage guests to create and share videos during their stays, using branded hashtags and incentives to generate authentic UGC. Many brands also leverage Instagram Reels, TikTok, and short-form video trends for marketing.
While UGC videos don't always have to be recordings of real-life situations, customers can also create animated video content. Tools like platforms can help customers create unique UGC videos, making it easier for them to share their experiences and engage with the brand.
In conclusion, by following these steps - incentivizing customers, leveraging influencer marketing, using hashtags, repurposing content, and creating engaging UGC videos - businesses can reap the best results for their UGC video campaigns. UGC videos are not only cost-effective for marketing purposes but also a potent tool due to their ability to influence purchase decisions and their popularity.
