In-person holiday market featuring more than 40 brands to be conducted by Parachute
Parachute Hosts First Outdoor Holiday Market in Culver City
Get ready for a festive Californian Christmas extravaganza! DTC bedding brand Parachute is hosting its first-ever outdoor holiday market event, the Parachute Holiday Village, on December 2-3 in Culver City, California.
This family-friendly event promises a unique shopping experience, with opportunities to discover and shop from favorite brands. Although the exact list of participating brands has not been officially announced, we can expect to see Parachute's own product offerings alongside partnering brands.
The event will be set up as a series of small storefronts from the various participating brands, offering a charming and immersive market experience. Visitors can look forward to family-friendly entertainment suitable for kids, creating a festive atmosphere for all.
While a detailed itinerary or lineup of activities was not found, the emphasis on “family-friendly fun” suggests kid-focused activities combined with shopping opportunities. Other attractions include a ski chalet, hot cocoa shack, gift wrapping, a kids play area, and a photo opportunity in Parachute's sleigh bed.
In addition to shopping and entertainment, guests who purchase the $8 entry ticket will find holiday crafts, cocktail tastings, music, and wood-fired pizzas at the event. Proceeds from ticket sales will be donated to Baby2Baby, a national nonprofit that provides essential services for children living in poverty.
Parachute, founded by Ariel Kaye in 2014, has grown significantly since its first store opening in the Venice area of Los Angeles in 2016. Today, the brand has a total of five stores in the Los Angeles area, three in New York, and stores in various other states. Over the last year, Parachute has seen a significant increase in consumer appetite for in-person events and experiences.
Since its inception, Parachute has prioritized stable, healthy growth and has not taken any formal funding. The brand has raised a total of $47 million in capital, and has expanded its product offerings to include furniture and other home-related decor. Parachute has also established wholesale partnerships with Nordstrom, Crate & Barrel, and Madewell.
Parachute's in-person holiday event is focused on making memories and driving brand affinity rather than solely on sales. The brand has hosted nearly 200 small scale events across its 26 stores, reflecting its commitment to engaging with its local communities.
For the most accurate and up-to-date info, checking Parachute’s official website or social media channels around the holiday season is recommended. Don't miss out on this magical holiday event in Culver City!
- The pandemic hasn't deterred Parachute from hosting its first-ever outdoor holiday market, Parachute Holiday Village, in Culver City, offering a unique shopping experience amidst the charm of small storefronts.
- With a focus on family-friendly fun, expect kid-focused activities, music, holiday crafts, cocktail tastings, and even wood-fired pizzas at the Parachute Holiday Village event.
- While you're there, take a moment to snap a photo in Parachute's sleigh bed, or let your kids play in the designated play area, and don't forget to visit the ski chalet and hot cocoa shack for some festive atmosphere.
- Proceeds from the $8 entry ticket sales will be donated to Baby2Baby, a nonprofit working to provide essential services for children living in poverty, making your visit both enjoyable and impactful.
- As Parachute expands its product offerings beyond bedding to furniture and home-related decor, and has established wholesale partnerships with prominent brands like Nordstrom, Crate & Barrel, and Madewell, the future of this home-and-garden lifestyle brand is promising in the realm of entertainment, business, and AI-assisted shopping experiences.
