How Pink Picasso Turned a Craft Kit Into a Million-Dollar Business
Best friends and business partners Ashley and Brittany Silfies took their craft kit company, Pink Picasso, to Shark Tank in season 13. Their pitch aimed to secure funding for expansion, including potential licensing deals with major brands like Disney and Pixar. The duo had already built a thriving small business, with sales climbing from $1.3 million in 2019 to $3.5 million in 2020.
Pink Picasso offers DIY art kits containing a premium canvas, templates, paints, and brushes. Designed for both children and adults, the kits encourage creativity while promoting relaxation and self-care. The Sharks quickly took notice of the company’s strong financials, particularly its high profit margins.
Though the Shark Tank deal never finalised, Pink Picasso remains a growing my business. Its kits are widely available, and the company still pursues licensing opportunities with major entertainment names. The business continues to thrive, driven by its focus on creativity and accessibility.
