Honda Illuminates the 2026 Rose Parade with Electrified Dreams
In a bold move towards a sustainable and electrified future, Honda will be the central feature of the 2025 Rose Parade's Opening Spectacular-"Best Day Ever". The automotive giant will return to the Pasadena Tournament of Roses®, marking over 60 years of partnership, with a float named "Electrified Dreams".
The parade will witness a historic first: a fully electrified fleet of vehicles leading the way. Among these will be Honda's first all-electric SUV, the Honda Prologue, and Acura's first fully electric model, the Acura ZDX Type S. The Acura ZDX Type S, a high-performance SUV, will also pace the 2025 Rose Parade.
The "Electrified Dreams" float is a symbol of Honda's goal to achieve carbon neutrality by 2050. It features a captivating design that incorporates organic materials and LED lights, reflecting Honda's vision for a future where sustainable mobility is accessible to all. The Honda Prologue, the Official Sound Car for the 2025 Rose Parade, will showcase an advanced Bose sound system.
The Honda Motocompacto, a compact e-scooter designed for urban mobility, will also be showcased, further emphasising Honda's commitment to electrification and sustainable transportation.
Honda's participation in the 2025 Rose Parade is more than just a marketing effort. It is a powerful statement about the company's ongoing journey towards a sustainable, electrified future. In 2023, 70% of all Honda and Acura vehicles sold in the U.S. were made in America, employing over 30,000 associates and operating 12 major manufacturing facilities.
The event will also feature musical performances from Aloe Blacc and Kiesza, adding to the festive atmosphere. This involvement reflects Honda's broader strategy to lead in electric vehicle development and demonstrate their dedication to reducing carbon emissions while inspiring public interest in greener automotive options. The "Electrified Dreams" theme symbolises innovation and Honda's aspirations for a cleaner, electrified future in transportation.
The display of an electrified vehicle fleet at the parade reinforces this commitment by directly presenting their latest electric and hybrid technologies in an engaging and visible way. Honda's participation in the 2025 Rose Parade is a testament to their commitment to promoting a greener, more sustainable future for transportation.
- Honda's "Electrified Dreams" float, a symbol of their goal for carbon neutrality by 2050, will showcase organic materials and LED lights, reflecting their vision for sustainable mobility.
- The parade will feature Honda's first all-electric SUV, the Honda Prologue, and Acura's first fully electric model, the Acura ZDX Type S, highlighting Honda's dedication to reducing carbon emissions.
- Beyond the parade, Honda's broader strategy includes leading in electric vehicle development and inspiring public interest in greener automotive options, such as the compact e-scooter, the Honda Motocompacto.
- The display of an electrified vehicle fleet at the parade serves to directly present Honda's latest electric and hybrid technologies, reinforcing their commitment to a greener, more sustainable future for transportation.
