Highlighting Black Innovation: Jetta Bates Vasilatos Discusses the Rich Traditions of the Gullah Geechee Community
In a celebration of Black History Month, Walmart's Voices of Color Film Series is shining a spotlight on the stories and successes of Black advertising professionals. Among those being featured is Jetta Bates Vasilatos, a strategist in the advertising industry.
Vasilatos has made a name for herself by working with notable brands such as L'Oréal and Unilever. However, her passion for storytelling extends beyond major brands. Earlier in her career, she promoted a documentary called "The Will to Survive-The Story of the Gullah/Geechee Nation."
This documentary, which is part of Walmart's Voices of Color Film Series, focuses on the story of the Gullah Geechee people. The Gullah Geechee Nation is a community of descendants of West Africans who were brought to America's southeastern coast centuries ago as slaves.
Despite the challenging history, the Gullah Geechee people have managed to preserve their unique culture, language, and traditions. This resilience is the focus of "The Will to Survive-The Story of the Gullah/Geechee Nation."
Vasilatos was involved as a producer in the production of this documentary. She worked tirelessly to ensure the film's message reached a wider audience.
It's worth noting that "The Will to Survive-The Story of the Gullah/Geechee Nation" was not produced by Derek Walker or his agency. However, the series being conducted in partnership with Walker during Black History Month aims to highlight the ideas, perspectives, and successes of Black advertising professionals like Vasilatos.
The series is not limited to one film. It's a comprehensive exploration of the contributions Black professionals have made in the advertising industry. By showcasing these stories, Walmart's Voices of Color Film Series is not only celebrating Black History Month but also fostering a more diverse and inclusive industry.
In conclusion, Jetta Bates Vasilatos' work in promoting "The Will to Survive-The Story of the Gullah/Geechee Nation" is a testament to her commitment to telling stories that matter. Through her work, she is helping to preserve the history and culture of the Gullah Geechee people, and inspiring a new generation of storytellers.
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