Geneva's Woodward Hotel Debuts Ultra-Exclusive Club Woodward for Elite Members
The Woodward, part of the Auberge Collection, has opened Club Woodward, an exclusive members' club in Geneva. Housed in a restored Belle Époque mansion by Lake Geneva, the club introduces a new hybrid model blending luxury hospitality with private membership. Access is strictly by invitation, with a limited number of spots available across three distinct tiers. Club Woodward operates as a membership layer within the Woodward hotel. It grants priority access to existing facilities, including curated dining and wellness experiences. The club's launch reflects a growing trend in luxury hospitality, where hotels combine traditional services with exclusive club-style offerings.
The membership structure is divided into three tiers. Premier membership, priced at CHF 9,000 (£8,503) annually, provides full access to all facilities. This includes Geneva's only two-Michelin-starred restaurant, L'Atelier Robuchon, as well as the Guerlain Spa. For those focused on wellness, the Essence tier costs CHF 8,000 (£7,558) per year. Limited to 90 members, it offers a private spa locker and tailored fitness programmes. Meanwhile, the Salon tier centres on food and culture, with priority dining reservations and private events, available for CHF 2,900 (£2,739) annually. An 'Inner Circle' of select individuals helps guide the club's direction. Details about its size or selection process remain undisclosed.
Club Woodward's model combines hotel luxury with private club exclusivity. Members gain priority access to high-end dining, wellness, and cultural experiences within the Woodward hotel. The invitation-only approach ensures a tightly controlled and bespoke environment for its limited membership base.
