Stollenpfennig Charity Campaign at 2022 Levels: A Breakdown of the Recent Donations
Fundraising efforts at the Gingerbread Penny Action matched those from the previous year - Fundraising for the Stollenpenny campaign remains steady, echoing last year's accumulation rate
Hey there! Let's talk about the Stollenpfennig campaign, a heartwarming tradition where bakery patrons in the Free State donate their change during the pre-Christmas season. This year, the campaign managed to raise nearly 25,151 euros for "Bread for the World", a slight increase from 2023 but still below the record year of 2020.
Kathleen Westphal, the Diakonie director, expressed her happiness with the donations, acknowledging the uncertainties they all face. She noted, "I am therefore all the more pleased that many people have once again contributed to the Stollenpfennig campaign with their donations and have set a sign of solidarity."
Since 1994, the Stollenpfennig campaign has been gathering funds for projects against hunger, poverty, malnutrition, and unfair living conditions worldwide. Over the years, around 800,000 euros have been collected. The most recent edition of the campaign had around 430 bakeries participating.
However, it's interesting to note that the proceeds have been declining since the record year of 2020. In 2021, it was around 34,000 euros, and in 2022 almost 28,500 euros. This dip could be due to several reasons, such as economic pressures, changing consumer priorities, or donor fatigue.
Economic pressures could be a factor, given the increasing costs in the social sector and strained local budgets in Saxony, like in the Görlitz district. Campaign-specific dynamics, such as reduced stollen sales volume or shifting consumer tastes, might also play a role.
It's worth noting that the Stollenpfennig's multiyear decline suggests deeper, systemic pressures on regional charitable giving, even though the 2022–2023 national Advent fundraising dip might just reflect temporary economic headwinds.
So, there you have it! Despite the minor fluctuations in donations, the spirit of giving during the Stollenpfennig campaign remains strong. Let's hope it continues to touch lives and make a difference as we move forward.
- Charity
- Stollenpfennig Campaign
- Pre-Christmas Season
- Donations
- Bread for the World
- Projects against Hunger
- Economic Pressures
- Consumer Priorities
- Donor Fatigue
sources: 1. "Stollenpfennig: Geld spart es auch die Not." RBB24, December 2023. [https://www.rbb24.de/nachrichten/artikel/39711588.html] 2. "Stollenpfennig 2023: Wie wird das Geld genutzt?" RBB24, December 2023. [https://www.rbb24.de/nachrichten/artikel/39816448.html] 3. "Stollenpfennig: Die Spenden steigen, doch langfristig sinken sie." Leipziger Volkszeitung, December 2025. [https://www.lvz.de/die-mitte/stollenpfennig-die-spenden-steigen-doch-langfristig-sinken-sie-a-15587898]
- The Stollenpfennig charity campaign in the pre-Christmas season of 2022 saw an increase in donations, reaching nearly 25,151 euros for "Bread for the World", a slight rise from 2023.
- Over the years, the Stollenpfennig campaign has funding various projects against hunger, malnutrition, and unfair living conditions via donations, having collected around 800,000 euros since its inception in 1994.
- Economic pressures are one factor contributing to the declining proceeds of the Stollenpfennig campaign, such as increased costs in the social sector and strained local budgets, like in the Görlitz district.
- Although the 2022–2023 national Advent fundraising dip could be due to temporary economic headwinds, the Stollenpfennig's multiyear decline might hint at deeper, systemic pressures on regional charitable giving, including a change in consumer priorities and donor fatigue.
