From $3 Boat Washer to Superyacht CEO: The Unseen Lives of the Ultra-Wealthy
AJ Blackmon began his career washing boats for just $3 per foot. Now, as CEO of Ikonic Yachts, he helps the ultra-rich buy, sell, and manage superyachts over 40 meters long. His journey from humble beginnings to high-end yachting reveals a surprising side of the world’s wealthiest individuals.
Blackmon initially doubted whether there would be enough demand for yachts longer than 40 meters. But he soon discovered a thriving market, with wealthy clients eager to invest millions in these luxury vessels. His company, Ikonic Yachts, specialises in handling every aspect of superyacht ownership—from purchases and sales to charters and management.
Unlike the flashy image often associated with extreme wealth, Blackmon’s clients tend to dress casually and avoid drawing attention. Many are successful professionals who simply enjoy the privacy and comfort of their yachts. He describes them as 'just regular people' who have done well in their careers. For these buyers, owning a superyacht isn’t about showing off. Instead, it’s a way to reclaim time and create meaningful experiences with family and friends. Blackmon finds their habits and mindsets fascinating, noting that the ultra-wealthy are often misunderstood. Their focus is on quality of life rather than status symbols.
Blackmon’s career has taken him from scrubbing decks to leading a high-end yachting business. His clients, though incredibly wealthy, prefer simplicity and discretion over extravagance. The real appeal of a superyacht, for them, lies in the freedom and personal time it provides.
