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Families ditch gift-filled Advent calendars for meaningful holiday traditions

The magic of Advent isn’t in toys—it’s in shared moments. Discover how parents are rewriting holiday traditions to focus on what truly matters.

In this image there is a book. The name of the book is St Nicholas for November. There is a santa...
In this image there is a book. The name of the book is St Nicholas for November. There is a santa claus and a kid on the cover page.

Families ditch gift-filled Advent calendars for meaningful holiday traditions

The tradition of Advent calendars is changing as families look for ways to bring back the true spirit of Christmas. Instead of daily gifts, many parents now prefer activities like baking, crafts, or storytelling to create lasting memories. Experts warn that too many material presents can overwhelm children and encourage unnecessary consumerism.

Some families now spend more on Advent calendars than on Christmas presents. Children often receive multiple calendars filled with small toys, leading to clutter and emotional overload. Edith Gätjen, a child development expert, calls this trend 'absolute overkill' and argues it distracts from the real meaning of Advent.

The move away from gift-heavy Advent calendars reflects a broader desire to simplify the holiday season. By prioritising shared moments over presents, families aim to reduce stress and create traditions that last beyond childhood. The change may also help children develop healthier attitudes toward material possessions in the long term.

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