Expanded rival burger businesses in Frankish region are acquired by Munich-based chain, bolstering its dominance within niche market
Ruff's Burger, a renowned restaurant chain under the Gustoso Group, has announced its plans for expansion in Bavaria and Baden-Württemberg. According to Alexander Kleinhans, founder and managing director of Ruff's Burger, this move is a strategic step in their growth strategy.
The expansion will see Ruff's Burger opening a total of 11 new restaurants in these regions. Seven of these will be in Bavaria, with existing locations in Munich and the surrounding area already numbering 21. The remaining four will be in Baden-Württemberg.
Among the new locations in Bavaria are Ansbach, Regensburg, Weiden, and Freising. The specific opening hours, event options, and deals such as 2-for-1 offers are being actively promoted for these locations.
In Franconia, where most of the takeover locations are situated, Ruff's Burger is strengthening its position in the higher price segment. The takeover of 17 locations from Burgerheart is part of this strategy, increasing Ruff's Burger's total number of locations to nearly 80 across Germany and France.
The expansion is not limited to Franconia, however. New Ruff's Burger restaurants will also be opening in Würzburg, Bamberg, Fürth, Nuremberg, Erlangen, Regensburg, Ingolstadt, Pforzheim, Heilbronn, Constance, and Karlsruhe.
Despite the expansion, Ruff's Burger remains committed to its promise of handmade burgers with fresh ingredients, as evidenced by the new locations in Ansbach and the Burger House by Ruff's in Freising.
The article does not provide information about any changes to Ruff's Burger's menu or pricing strategy as a result of the expansion. Nor does it provide details about the specific dates when the new Ruff's Burger locations will open.
This expansion marks a significant milestone for Ruff's Burger and the Gustoso Group, as they continue to establish themselves as leading brands for burgers in the higher price segment.
In line with their growth strategy, Ruff's Burger's expansion in Bavaria and Baden-Württemberg includes the incorporation of food-and-drink establishments in the lifestyle sector, with plans to open 11 new restaurants. These upcoming locations will cater to various home-and-garden settings, with potential dining rooms and outdoor spaces in cities like Würzburg, Regensburg, and Constance.
