'Exotic Fruit Designer's Red Pineapples Make Landing in the United States'
Introducing the Exclusive Rubyglow Pineapple: Fresh Del Monte's Luxury "Designer" Fruit
Fresh Del Monte Produce Inc. has entered the luxury fruit market with the introduction of the Rubyglow pineapple. This new variety, grown primarily in Costa Rica, is a hybrid fruit that promises a unique taste and exclusive experience.
The Rubyglow pineapple is the result of traditional cross-breeding techniques between a traditional pineapple and an inedible red-skinned variety. It boasts a deep red outer shell and bright yellow flesh, ripening naturally on the vine over a two-year growing cycle. The cultivation process is meticulous, involving mainly Costa Rican staff and adhering to a strict process given the limited seed availability and long maturation period.
In terms of marketing, the Rubyglow pineapple is positioned as an ultra-premium, luxury fruit, reminiscent of a ruby gemstone. It is individually packaged in curated, ornamental boxes designed to create a memorable unboxing experience. The crowns of the pineapples are not sold with the fruit but are retained for propagation.
The fruit is marketed globally, initially launching in China with rapid sell-out, followed by distribution to North American and European markets. Due to its scarcity and high demand, several destinations maintain waiting lists for Rubyglow pineapples.
For distribution, the fruit is grown exclusively in Costa Rica and sold abroad, primarily in China and the United States, under Fresh Del Monte’s global supply chain system. The company carefully manages the product's availability, with production quantities small (around 3,000 to 5,000 pineapples per year) to maintain its exclusivity.
The Rubyglow pineapple is part of Fresh Del Monte's Honeyglow line, which includes the Rubyglow variety. Honeyglow pineapples are left to mature and ripen on the plant for a few extra days, promising a sweeter taste than traditional pineapples. The Rubyglow pineapple also shares this characteristic, offering a distinct sweet flavor.
This variety reflects Fresh Del Monte’s ongoing innovation strategy within premium pineapples, complementing other lines like Pinkglow, Honeyglow, and Del Monte Zero, responding to evolving consumer preferences for taste, quality, and uniqueness.
Key Points
- The Rubyglow pineapple is a new variety from Fresh Del Monte Produce Inc., grown primarily in Costa Rica.
- It is a hybrid fruit, produced through traditional cross-breeding techniques.
- The fruit is marketed as an ultra-premium, luxury fruit with a distinctive appearance and taste.
- It is sold crownless in "elegantly" designed packaging.
- The fruit is grown exclusively in Costa Rica and sold abroad, primarily in China and the United States.
- Production quantities are small to maintain the fruit's exclusivity.
- The Rubyglow pineapple has a registered plant patent in the United States.
- Due to its scarcity and high demand, several destinations maintain waiting lists for Rubyglow pineapples.
The exotic Rubyglow pineapple, part of Fresh Del Monte's Honeyglow line, offers a unique taste and is marketed as an ultra-premium, luxury fruit. With its distinctive deep red outer shell and bright yellow flesh, this designer fruit is presented in elegantly designed home-and-garden packaging, making the food-and-drink experience a memorable one.
