"Every Can Counts' recycling artworks now grace City Grill Group's restaurants, transforming sustainability into a tangible, visual experience"
Every Can Counts Tour Brings Sustainable Art to Bucharest
The Every Can Counts tour, a partnership between drink can manufacturers and European aluminium can sheet producers, is currently exhibiting creative recycling artworks in Bucharest, Romania. These inspiring installations, made entirely from aluminium drink cans, are on display in five City Grill Group restaurants across the city from July 15 to 30, 2025.
Each artwork carries an inspiring message, such as I CAN DREAM, I CAN GROW & I CAN FLY, I CAN CONTINUE, I CAN LOVE, and I CAN IMAGINE. These installations serve as catalysts for change, reminding visitors that small actions can spark systemic impact.
The City Grill Group, a leader in Romanian hospitality, supports everyday sustainable practices and hosts the Every Can Counts installations to give visibility and authenticity to the message. The group's restaurants, with over 15,000 guests a day, are the perfect setting to amplify sustainability messages, making them truly accessible to a diverse audience.
The I CAN tour partners include wall-street.ro, start-up.ro, retail.ro, Alucro Association, CANPACK Recycling, CANPACK Romania, Bringo Romania, and the restaurants within City Grill Group. The aluminium can recycling rate in Romania has more than doubled from 35% in 2022 to over 74% in early 2025, according to an Every Can Counts analysis.
For younger generations, dining out is an experience that must be aligned with their values, and City Grill Group has learned that people want spaces that feel relevant and responsible, with sustainability being part of their daily operations. Initiatives like I CAN play a vital role in raising awareness and turning recycling into a visible, everyday habit.
The I CAN tour reflects a growing trend in urban sustainability: using public art to inspire environmental action through everyday interactions. After Bucharest, the tour will continue in other major cities including Cluj and Timișoara in the coming months. For more details about the Every Can Counts initiative, visit everycancounts.eu.
[1] Source: Every Can Counts press release, July 1, 2025.
- As part of the I CAN tour, which is exhibiting thought-provoking recycling artworks, the aluminum drink can-made installations in Bucharest's City Grill Group restaurants encourage visitors to consider environmental-science issues related to climate-change.
- In line with the lifestyle preference of younger generations, the City Grill Group's home-and-garden spaces are becoming more sustainable, integrating concepts like the I CAN tour to convey a message of recycling as a normal, everyday practice.
