Erin Isakov's Après Ski Revives the Golden Era of Mountain Style and Culture
A new photography book by Erin Isakov explores the vibrant history and style of ski culture. Après Ski captures the carefree spirit of mountain life, from downhill thrills to lively social gatherings. The author, also co-founder of skiwear brand Erin Snow, believes classic ski fashion is making a comeback.
Skiing has blended adventure and indulgence for over a century. Writers like Ernest Hemingway celebrated the freedom of mountain living in the 1920s Austrian Alps. The après-ski tradition—whether rowdy or relaxed—centres on good food, drinks, and company.
The book highlights legendary resorts such as Verbier and Jackson Hole. It also includes recipes for hosting après-ski parties at home. Isakov's images feature iconic figures like Charlie Chaplin and Audrey Hepburn, showcasing how ski fashion evolved. Long wool skirts gave way to neon lycra and puffy jackets in the 1980s, but today's trends favour sleek, retro designs.
Even non-skiers can join the fun. Après-ski settings range from cosy cabins with fireplaces to lively bars or hot tubs. The ethos remains the same: enjoy the moment, embrace individual style, and savour the mountain atmosphere.
Après Ski arrives as classic, form-fitting skiwear regains popularity. The book documents a culture that values both adventure and relaxation. Its mix of history, fashion, and recipes offers a fresh take on mountain living for skiers and non-skiers alike.
