Mon Courage: Sharks Debate a Unique Cosmetics Brand
Deal with Travel Cosmetics Startup Mon Courage Reveals Stupidity
The six sharks on "The Lion's Den" display varied opinions about Eva Helmeth's Mon Courage cosmetics brand. Judith Williams appreciates the practicality and delightful scent of the cream sticks, while Carsten Maschmeyer agrees. Yet, the brand itself leaves room for improvement, according to the sharks.
Judith Williams and Nils Glagau question the brand's messaging, with the latter inquiring sarcastically, "What courage is this stick supposed to give me?" Meanwhile, the sharks are skeptical about Helmeth's nomadic lifestyle concept of traveling the world while managing her startup.
They express concern about agreements becoming too complex and fear that product safety might suffer due to a lack of on-site control over her products. As the sharks drop out one by one, only Product Guru Ralf Dümmel remains, who surprisingly offers 22% for the 150,000 euros requested by Helmeth.
Dümmel and Helmeth in Negotiations
Since Mon Courage's appearance on the show, the venture has been quietly in negotiations with Ralf Dümmel's corporate group. A spokesperson for the DS Group confirms the ongoing communication and exchange between the parties. Additionally, a joint press release suggests changes to Mon Courage's product line: a "Pro Aging Stick" has been added to the original cream sticks, catering to mature skin, and the packaging has undergone a subtle modernization.
The new "Pro Aging Stick" retails at 54 euros, significantly higher than the other sticks in the line, at 21 euros for the UV stick and 29 euros for the classic cream stick. Despite the high price tag, Helmeth's enthusiasm for future products remains. With Dümmel's reputation for developing mass-market-ready products, fans of Mon Courage can expect more from this unique cosmetics brand in the near future.
- The unique cosmetics brand, Mon Courage, has been negotiating with Ralf Dümmel's corporate group since their appearance on "The Lion's Den."
- A spokesperson for the DS Group confirmed the ongoing communication and exchange between the parties, hinting at potential changes to Mon Courage's product line.
- The new product in the Mon Courage line is a "Pro Aging Stick," catering to mature skin, and priced at 54 euros, significantly higher than other products.
- Despite the high price, Eva Helmeth, the entrepreneur behind Mon Courage, remains optimistic about future products, especially with Ralf Dümmel's reputation for developing market-ready cosmetics.
