Creative Sustainability Takes Center Stage as Unique selling Point for Emerging Agency Tall Poppy
Rewritten Article:
Two creative whizzes, Alex Little and Karsten Jurkschat, burst onto the scene like a ray of sunshine. Originally hailing from Melbourne, Australia, these rising stars took home the Australian Young Creatives of the Year, Cannes Young Creatives of the Year, and Australia's first Gold Lions for Ogilvy Australia in just 18 short months.
The pair then collaborated on trailblazing campaigns for Verizon, AT&T, and WhatsApp at McCann and Translation, respectfully, before deciding to strike out on their own. They founded Tall Poppy, a creative studio that champions a concept they call "creative sustainability."
Now, Little and Jurkschat are selling this innovative idea to new clients, including their very first project for Harlem Grown, "AgriCulture 1," which debuts today. This collection of artistic sneakers, hand-painted by NYC artists, uses paint made from Harlem Grown produce.
AgriCulture 1
Harlem Grown is a New York City-based nonprofit dedicated to uplifting youth through urban farming and education.
While specific collaborations between Little, Jurkschat, and Harlem Grown have yet to be publicly documented, their vision of creative sustainability could involve blending artistic talent, community engagement, and environmental responsibility to create transformative urban farming experiences.
At its core, their approach might incorporate participatory design, multidisciplinary art, and tech integration to tackle food deserts and bridge the gap between residents, artists, and resources. This synergy of environmental action, social equity, and creative problem-solving could lead to scalable, community-owned solutions to food scarcity.
Harlem Grown, founded by Tony Hillery in 2011, has been actively addressing these issues by converting barren lots into thriving urban farms, providing essential food education, and fostering green spaces for underserved communities. Their own creative sustainability practices revolve around youth empowerment, circular systems, and community collaboration, which align perfectly with Little and Jurkschat's vision.
- Alex Little and Karsten Jurkschat's innovative creative studio, Tall Poppy, is advocating for 'creative sustainability', a concept that could potentially blend art, community engagement, and environmental responsibility.
- In their first project, 'AgriCulture 1', Tall Poppy collaborates with Harlem Grown, a nonprofit organization that uplifts youth through urban farming and education, to create artistic sneakers made from Harlem Grown produce-based paint.
- The lifestyle, fashion-and-beauty, home-and-garden, and gadget sectors may be influenced by Tall Poppy's approach to 'creative sustainability', as they aim to tackle food deserts and bridge the gap between residents, artists, and resources.
- By incorporating participatory design, multidisciplinary art, and tech integration into their practices, Tall Poppy seeks to develop scalable, community-owned solutions for food scarcity, promoting sustainable living and technology.
- Harlem Grown, with its own practices revolving around youth empowerment, circular systems, and community collaboration, shares a similar vision with Tall Poppy, making it a perfect partner for this innovative collaboration.
- This fusion of gold (smart, valuable, or privileged) ideas, creatives, technology, and urban agriculture could empower underserved communities and inspire a more sustainable lifestyle, setting a new trend in the fashion-and-beauty, home-and-garden, and gadget industries.
