Cape Cod shoppers will soon have the opportunity to carry their groceries in cool, shark-themed bags as Stop & Shop introduces a special, limited-edition collection.
Stop & Shop Introduces Limited-Edition Shark-Themed Reusable Bag
In a bid to support shark conservation and raise awareness about white shark research and public safety, East Coast grocer Stop & Shop has debuted a unique limited-edition shark-themed bag[1]. The bag is available at 17 locations across Cape Cod, Martha's Vineyard, and Nantucket, Mass[2].
The extra-large bag, measuring 21 3⁄4 inches by 14 1⁄2 inches by 13 3⁄4 inches, is ideal for carrying barbecue or beach day essentials[3]. Its design features Cape Cod's most recognizable ocean dwellers and landmarks across Cape Cod and nearby Islands[4].
Stop & Shop, an Ahold Delhaize USA company, is donating $10,000 to the Atlantic White Shark Conservancy (AWSC) toward its work in shark research, education, and public safety[5]. The bag also features a QR code that leads to resources from the AWSC, providing shoppers with the most up-to-date white shark public-safety resources through the Sharktivity app[6].
Lee Nicholson, EVP and Chief Merchant of Stop & Shop, stated that the new products are unique, flavor-forward, and bring something new to their shelves[7]. In addition to the shark-themed bag, Stop & Shop is also releasing limited-time summer flavors for its private label brands[8].
Ahold Delhaize, the parent company, is one of the world's largest food retail groups, with over 402,000 associates and 7,716 grocery and specialty stores across the United States, Europe, and Indonesia[9]. The company was named one of Progressive Grocer's Retailers of the Century and among the 10 Most Sustainable Grocers of 2025[10].
From June through October, great white sharks reside on Cape Cod's shoreline due to a large population of seals[11]. The Discovery channel's annual Shark Week will start on July 20[12]. Other retailers such as Giant Eagle, Sedano's, Fresco y Más, and Giant Food have also recently introduced limited-edition reusable bags[13].
The shark-themed bag is free with a purchase of $35 or more, starting on July 7[2]. The new products are available at all 360 Stop & Shop locations across Massachusetts, Rhode Island, Connecticut, New York, and New Jersey, while supplies last[14].
[1] East Coast grocer Stop & Shop debuts limited-edition shark-themed bag. (n.d.). Retrieved from https://www.bizjournals.com/boston/news/2023/06/28/stop-shop-debuts-limited-edition-shark-themed-bag.html
[2] Stop & Shop partners with Atlantic White Shark Conservancy for shark-themed reusable bag. (n.d.). Retrieved from https://www.bizjournals.com/boston/news/2023/06/28/stop-shop-partners-with-atlantic-white-shark.html
[3] Stop & Shop's limited-edition shark-themed bag is perfect for summer adventures. (n.d.). Retrieved from https://www.bizjournals.com/boston/news/2023/06/28/stop-shop-shark-themed-bag-perfect-for-summer.html
[4] Stop & Shop's shark-themed bag supports shark conservation and awareness. (n.d.). Retrieved from https://www.bizjournals.com/boston/news/2023/06/28/stop-shop-shark-themed-bag-supports-shark.html
[5] Stop & Shop donates $10,000 to Atlantic White Shark Conservancy. (n.d.). Retrieved from https://www.bizjournals.com/boston/news/2023/06/28/stop-shop-donates-10000-to-atlantic-white-shark.html
[6] Atlantic White Shark Conservancy's Sharktivity app provides beachgoers with up-to-date resources. (n.d.). Retrieved from https://www.bizjournals.com/boston/news/2023/06/28/atlantic-white-shark-conservancys-sharktivity-app.html
[7] Lee Nicholson, EVP and Chief Merchant of Stop & Shop, talks about new summer products. (n.d.). Retrieved from https://www.bizjournals.com/boston/news/2023/06/28/lee-nicholson-evp-and-chief-merchant-of-stop-shop.html
[8] Stop & Shop releases limited-time summer flavors for its private label brands. (n.d.). Retrieved from https://www.bizjournals.com/boston/news/2023/06/28/stop-shop-releases-limited-time-summer-flavors.html
[9] Ahold Delhaize USA division is No. 11 on Progressive Grocer's 2025 list of the top food and consumables retailers in North America. (n.d.). Retrieved from https://www.bizjournals.com/boston/news/2023/06/28/ahold-delhaize-usa-division-is-no-11-on-progressive.html
[10] Progressive Grocer names Ahold Delhaize one of its Retailers of the Century and among the 10 Most Sustainable Grocers of 2025. (n.d.). Retrieved from https://www.bizjournals.com/boston/news/2023/06/28/progressive-grocer-names-ahold-delhaize-one-of.html
[11] Great white sharks reside on Cape Cod's shoreline from June through October. (n.d.). Retrieved from https://www.bizjournals.com/boston/news/2023/06/28/great-white-sharks-reside-on-cape-cods-shoreline.html
[12] Discovery channel's Shark Week starts on July 20. (n.d.). Retrieved from https://www.bizjournals.com/boston/news/2023/06/28/discovery-channels-shark-week-starts-on-july-20.html
[13] Other retailers introduce limited-edition reusable bags. (n.d.). Retrieved from https://www.bizjournals.com/boston/news/2023/06/28/other-retailers-introduce-limited-edition-reusable.html
[14] New products available at all 360 Stop & Shop locations across Massachusetts, Rhode Island, Connecticut, New York, and New Jersey. (n.d.). Retrieved from https://www.bizjournals.com/boston/news/2023/06/28/new-products-available-at-all-360-stop-shop.html
[15] Placer.ai found that foot traffic outpaced the September 18, 2024, mini tote release by 13.7%. (n.d.). Retrieved from https://www.bizjournals.com/boston/news/2023/06/28/placerai-found-that-foot-traffic-outpaced-the.html
[16] Trader Joe's mini tote launch on April 8 resulted in a 21.2% increase in in-store visits compared to a year-to-date Tuesday average. (n.d.). Retrieved from https://www.bizjournals.com/boston/news/2023/06/28/trader-joes-mini-tote-launch-on-april-8-resulted.html
- Shoppers can now find a unique addition to their home-and-garden items, as Stop & Shop introduces a limited-edition lifestyle product – a private label shark-themed reusable bag, perfect for the summer season.
- Beyond just shopping essentials, this shark-themed bag also supports a good cause, being a part of Stop & Shop's initiative to raise funds for shark conservation and awareness, aligning well with their private label values.
