Canadiens honour Indigenous culture with First Peoples Celebration this weekend
The Montreal Canadiens will hold their annual First Peoples Celebration at the Bell Centre this Saturday. A special logo, designed by Atikamekw Nehirowisiw artist Terry Randy Awashish, will feature prominently throughout the arena and on merchandise. The event will showcase Indigenous culture through food, music, and traditional symbols.
The custom logo blends contemporary design with traditional Indigenous elements. Its moccasin shape reflects the Four Directions of the Medicine Wheel, representing balance and interconnectedness. Big game animal tracks and organic floral patterns honour wildlife and First Peoples' craftsmanship.
The colours draw inspiration from powwow regalia, beadwork, and traditional crafts, celebrating cultural heritage. The arrangement of the logo's elements evokes a gathering—whether around the ice or at a powwow. A green background symbolises *notcimik*, the forest central to many Indigenous communities. At the event, guest chef Ryland Diome from Kahnawà:ke will run a special concessions kiosk. Montreal Inuk music producer DJ Atamone will provide the soundtrack. A portion of merchandise profits—25%—will go to the Regroupement des centres d'amitié autochtones du Québec (RCAAQ).
The celebration highlights Québec's Indigenous cultures, including the Atikamekw Nehirowisiw and Kahnawà:ke communities. The Canadiens' event will feature art, food, and music while supporting local Indigenous organisations. The custom logo and activities aim to honour and share First Peoples' traditions with a wider audience.
