Briefly discounted summer apparel from Russian brand Befree, offering savings up to 60%.
Attention All Shoppers!
Summer Sale Sensation on Avito:
Get ready to beat the heat in style with the ongoing summer sale on Avito! Score up to an astounding 60% off on all summer-friendly items including shorts, skirts, t-shirts, blouses, pants, and tops from the popular Russian brand, Befree.
It's important to note that Befree made its entrance on Avito at the tail end of 2024 and kick-started its first major sale in June 2025, offering a jaw-dropping 60% discount! As expressly mentioned on their site, all items can be conveniently ordered through Avito Delivery and returned free of charge if need be.
📸: A sneak peek at Avito's offerings
Russian Fashion Trends:
This spring, it's clear that the Russian brands Lime, Befree, and 12STOREEZ dominate sales on Avito, each accounting for a significant percentage. Specifically, Lime leads the charge with a whopping 26%, followed closely by Befree (15%) and 12STOREEZ (14%). O'Stin and Zarina hold fourth place with an impressive 13% among Russian brands.
Sales Growth Champions:
The allure of popular Russian brands remained strong throughout the spring season, with Lime taking the lead in sales growth over the year. Avito purchases of this brand's clothing have surged by 44% from March to May 2025 when compared to the same period in 2024. Gloria Jeans follows closely behind with a 32% growth, while Zarina and Befree trail slightly with a 25% and 20% increase, respectively. O'Stin rounds out the top five with a noticeable 16% year-over-year growth.
Trending Summer Fashion:
Looking for ideas to revamp your summer wardrobe? Avito users have been actively stocking up on women's skirts, witnessing a 32% increase compared to the winter season. Denim and linen skirts in elongated styles are trending among Russian women this summer.
The ladies are also on the hunt for bright, floral sundresses with loose, cotton dresses also being popular picks. Hemp shirts in soft, pastel, and vibrant colors have also become a wardrobe must-have this season. Men, too, are gearing up for the warmer weather, with sales of men's shorts tripling compared to last winter. Parachute pants and cargo pants in cotton and denim are proving to be the perfect summer essentials.
As reported by Yuga.ru, Wildberries has showcased products hailing from Krasnodar, Rostov-on-Don, and 11 other cities.
🕴️: Navigating the virtual closet on Avito
Upgrade your summer wardrobe by browsing the fashion-and-beauty section on Avito. Discover the trending styles, including denim and linen skirts, bright floral sundresses, and hemp shirts, while snagging great deals on popular brands like Befree during the ongoing home-and-garden sale.
