Bisleri International Celebrates World Earth Day 2025 by Gathering Over 4400 Metric Tonnes of Plastic Debris

Witnessing a Sweeping Commitment to Sustainability: Bisleri International's 'Bottles for Change' on World Earth Day 2025

Bisleri International, a distinguished name in India's premium beverage industry, marked World Earth Day 2025 with a resounding call to action for environmental preservation. The flagship initiative, 'Bottles for Change', harmoniously brought together communities, students, volunteers, local champions, and partners in a collective drive to promote sustainability across 36 cities in 16 states of India.

Partnering with 13 public and private organizations and institutions, Bisleri engaged citizens in a series of impactful activities aimed at fostering awareness and encouraging responsible environmental practices. The celebrations included tree plantation drives, used plastic collection campaigns, awareness rallies, creative competitions like poster-making and street plays, cultural performances, human chains, and expert-led symposiums.

One of the highlights of the campaign was the active participation of the Indian Army's 137 CETF BN (TA) 39 Gorkha Regiment, underscoring their undying dedication to environmental protection and symbolizing the spirit of shared responsibility.

The 'Bottles for Change' initiative not only collected more than 4.40 metric tonnes of plastic waste but also planted over 510 trees. These impressive feats were achieved through the concerted efforts of over 6,000 interns and volunteers, directly engaging more than 1,14,000 individuals. In total, 234 events were conducted, including 177 cleaning drives, 49 awareness sessions, and 8 creative competitions.

Speaking about the initiative, Mr. K. Ganesh, Director - Sustainability & Corporate Affairs at Bisleri International Pvt. Ltd., expressed: "World Earth Day serves as a poignant reminder of our collective responsibility to protect our planet. At Bisleri, we translate our commitment to sustainability into tangible actions, working hand in hand with government, community, academic, and private institutions to create a cleaner, greener future. We firmly believe that every action matters, and collective efforts by citizens can shape a world that is cleaner and greener."

Bisleri's initiatives align with its Greener Promise, an ongoing commitment to build a circular economy through recycling, plastic neutrality, and environmental education. 'Bottles for Change' continues to serve as a platform that educates citizens on the importance of plastic as a resource and the need for responsible disposal.

With a legacy of over 54 years, Bisleri International Pvt. Ltd. has grown to become one of the largest premium beverage businesses in India, offering a range of products that cater to diverse needs and tastes. Adhering to a stringent process of 114 quality tests and a 10-stage purification, Bisleri remains steadfast in its commitment to providing consumers with pure, safe, and healthy water.

Bisleri maintains a strong presence across India and neighboring countries, with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks. For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

Bisleri International's 'Bottles for Change' campaign, held on World Earth Day 2025, aimed to promote sustainability in various aspects of life, including home-and-garden and sustainable-living practices.
In the realm of environmental science, the campaign fostered awareness and encouraged responsible practices, particularly regarding climate-change and plastic waste management, through symposiums, educational sessions, and creative competitions.
The business sector, too, was enlightened by Bisleri's initiatives, with the company partnering with 13 public and private institutions to instill a sense of sustainability in their operations, demonstrating how corporate entities can contribute to the preservation of our environment.
Beyond the confines of the academic setting, Bisleri's campaigns reached out to communities and students, igniting a passion for sustainability that transcends the boundaries of educational institutions.
Aligned with its Greener Promise, Bisleri International's Tottles for Change initiative offers a prime example of how the economy, education, and lifestyle can intersect responsibly, paving the way for a cleaner, greener future for all.