Barbour and Oxfam's Re-Loved project at the 2025 Glastonbury Festival, featuring iconic brand representatives
Barbour Shines at the 2025 Glastonbury Festival: A Blend of Heritage Style and Sustainable Initiatives
At the 2025 Glastonbury Festival, Barbour's influence was marked by its sustained presence as a style icon and strong commitment to sustainability. The brand's Re-Loved x Oxfam initiative took center stage, allowing festival-goers to rent or buy pre-worn Barbour jackets and accessories.
Notable personalities associated with Barbour at Glastonbury included actress and festival favorite Saffron Hocking, who was spotted wearing Barbour's Hayley Showerproof Jacket and Bede Wellingtons, highlighting the brand's blend of tradition and modern festival style.
In addition to the sustainable fashion initiatives, Barbour also engaged in a visual collaboration involving the wrapping of four Land Rover Defenders for the festival, reinforcing the brand's iconic and rugged outdoor image.
Prominent guests flocked to Worthy Farm, wearing full-strength Barbour looks. Actors like Lily James dazzled in the Emlyn Quilted Bomber Jacket, while Dominic Cooper was seen in the Westmorland Ripstop Overshirt. Adwoa Aboah was spotted in a Barbour Transporter Oversized Casual Jacket in Navy.
The Re-Loved initiative at the 2025 Glastonbury Festival expanded to include a new collection of limited edition pins and welly toppers, priced at £7 with the purchase of jackets, hats, or welly toppers. Re-Loved Bucket Hats were also available for purchase for £29.
All proceeds from the Re-Loved initiative went to support Oxfam's vital work. Paul Wilkinson, Deputy CEO of the Barbour Group, stated that the Re-Loved initiative celebrates the circular economy and gives festival-goers the opportunity to experience the durability and timelessness of Barbour pieces.
Barbour's timeless designs took center stage in the most iconic festival outfits. The brand once again proved its style-setting role at the 2025 Glastonbury Festival.
Barbour's stylish and sustainable offerings extended beyond fashion-and-beauty to home-and-garden, as evident by the Land Rover Defenders adorned with Barbour wrappings. The Re-Loved x Oxfam initiative, encouraging sustainable living, showcased a blend of lifestyle and tradition, appealing to festival enthusiasts.
