Baden-Württemberg's Pixi book inspires kids to ditch cars for school trips
Baden-Württemberg is pushing for safer and more active school journeys as the new academic year begins. On September 19, three state ministers will join pupils at Stuttgart's Ameisenbergschule to discuss traffic challenges and promote the MOVERS – Active to School initiative. A specially designed Pixi book, distributed to nearly all first-graders, aims to encourage children to walk, scoot, or cycle to school instead of travelling by car.
The MOVERS – Active to School initiative targets children aged six to sixteen, urging them to explore their school route independently and in a climate-friendly way. Over 100,000 copies of the new Pixi book were requested by primary schools, reaching almost every first-grade class across the state. The book's stories and activities are designed to spark enthusiasm for walking or cycling, ideally in groups with other children.
Education Minister Theresa Schopper emphasised the book's role in fostering mindfulness and physical activity during the daily school trip. Transport Minister Winfried Hermann added that the school route is more than just a path—it's an opportunity for adventure and learning. The initiative also supports schools and local authorities in setting up measures like bike-sharing pools, cycling campaigns, and better bicycle parking.
Deputy Minister-President and Interior Minister Thomas Strobl called on all road users to stay vigilant and considerate as young students begin their first days of school. The ministers will meet with pupils and the school principal at Ameisenbergschule to examine the specific challenges children face on their way to school.
While the exact number of schools officially participating in MOVERS – Aktive Schule remains unclear, the widespread distribution of the Pixi book signals strong engagement across Baden-Württemberg.
The campaign combines safety, independence, and environmental awareness for young students. By promoting walking, scooting, and cycling, the initiative aims to build lifelong mobility habits. The ministers' visit and the Pixi book's broad reach mark a concerted effort to transform how children travel to school.
